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====Foodpreneur==== In 2014, Branson and Virgin StartUp launched the "Foodpreneur" food and drink focused start-up competition. Winners received mentorship from Branson, legal support, and brand counseling.<ref>{{Cite web|url=https://startups.co.uk/winners-of-richard-bransons-foodpreneur-competition-announced/|title=Winners of Richard Branson's "Foodpreneur" competition announced|last=Platt|first=Ryan|date=2014-09-22|website=Startups.co.uk|access-date=5 June 2018|archive-date=6 July 2018|archive-url=https://web.archive.org/web/20180706075246/https://startups.co.uk/winners-of-richard-bransons-foodpreneur-competition-announced/|url-status=live}}</ref> The 2014 winners included Proper Beans, Killer Tomato, Sweetpea Pantry, and Sweet Virtues. In 2015, winners were given the opportunity to pitch [[Target Corporation]] buyers in the US. The 2015 winners included Pip & Nut, Double Dutch Drinks, Harry Bromptons, Cauli Rice, and Mallow and Marsh.<ref>{{Cite web|url=https://www.virgin.com/entrepreneur/richard-branson-announces-2015-foodpreneur-festival-winners|title=Richard Branson announces 2015 Foodpreneur Festival winners|last=Foster|first=Charlie|date=5 October 2015|website=Virgin|access-date=5 June 2018|archive-date=6 July 2018|archive-url=https://web.archive.org/web/20180706075459/https://www.virgin.com/entrepreneur/richard-branson-announces-2015-foodpreneur-festival-winners|url-status=live}}</ref> Only one start-up was announced winner of the 2017 Foodpreneur prize, [[The Snaffling Pig Co]]., who won a six-week rental space at [[Lakeside Shopping Centre|intu Lakeside]], the shopping centre with the highest foot traffic in the U.K.<ref>{{Cite web|url=https://www.virgin.com/entrepreneur/virgin-startup-reveals-virgin-foodpreneur-2017-winner|title=Virgin StartUp and Intu have named The Snaffling Pig Co as the winners of Virgin Foodpreneur 2017.|last=Clarkson|first=Natalie|date=2017-07-26|website=Virgin|access-date=5 June 2018|archive-date=6 July 2018|archive-url=https://web.archive.org/web/20180706075051/https://www.virgin.com/entrepreneur/virgin-startup-reveals-virgin-foodpreneur-2017-winner|url-status=live}}</ref>
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