Editing WALR-FM (section)

===WALR "Kiss 104"===
The station that would later migrate to this frequency began in 1964 in [[Athens, Georgia]] as WDOL-FM at 104.7&nbsp;MHz.<ref>[https://www.americanradiohistory.com/Archive-BC-YB/1965/B-All-Radio-1965-YB-All.pdf Broadcasting Yearbook 1965 page B-39]</ref> At first it simulcast its AM sister station, 1370 WDOL. It later began airing separate programming, first as "Love 104," then as ''"Kiss 104.7"'', an urban contemporary station. (This new "Kiss" on 104.7 was a resurrection of the previous incarnation from WEKS mentioned above, although it only covered the eastern suburbs of the Atlanta market, from its Athens tower.)<ref>{{Cite web |title=RR-1990-10-19 |url=https://www.americanradiohistory.com/Archive-RandR/1990s/1990/RR-1990-10-19.pdf |access-date=January 28, 2024 |website=americanradiohistory.com}}</ref>

On August 30, 2000, Cox and [[Salem Communications]] swapped frequencies. "Kiss 104.7" migrated to the 104.1 frequency, previously a [[Christian Contemporary music]] station known as "The Fish." The former WALR-FM at 104.7 became "104.7 the Fish" [[WFSH-FM]] and the 104.1 frequency became [[Urban adult contemporary#Hot urban AC|Hot Urban AC]], "Kiss 104.1," taking the WALR-FM call sign.<ref>Miriam Longino, "Proposed deal could move around the local radio dial," ''The Atlanta Journal-Constitution'', June 3, 2000.</ref><ref>Miriam Longino, "Jazz purists may scoff, but city is losing some flavor," ''The Atlanta Journal-Constitution'', June 18, 2000.</ref><ref>Matt Kempner, "Radio stations hot properties in Atlanta area," ''The Atlanta Journal-Constitution'', June 21, 2000.</ref> The smooth jazz format was picked up the following year by WJZZ (now [[WAMJ]]). Also, the AM simulcast on what is now [[WIFN (AM)|WIFN]] ceased shortly after the switch although it continued to carry the WALR call sign under a changed format for some time. In Atlanta, the rights to the "[[KISS-FM (brand)|Kiss FM]]" brand had been grandfathered; thus [[Clear Channel Communications]] (later iHeart), which trademarked the brand for its [[contemporary hit radio|Top 40]] stations, heard in many U.S. cities such as [[Los Angeles]] and [[Boston]], did not attempt to take legal action against Cox.