Editing WWWQ (section)

===Power 99 (WARM-FM/WAPW)===
{{Distinguish||text=Atlanta radio station [[WWPW]]}}
At 3 p.m. on March 5, 1986, WARM-FM went head-to-head with dominant local [[contemporary hit radio|Top 40]] station [[WZGC (FM)|WZGC]], and flipped to the format as "Power 99.7."<ref>Bill King, "WARM will try to heat up market with Top 40 format," ''The Atlanta Journal Constitution'', January 23, 1986.</ref><ref>Bill King, "Quick Cuts," ''The Atlanta Journal Constitution'', March 22, 1986.</ref><ref>{{cite web|url=http://www.americanradiohistory.com/Archive-RandR/1980s/1986/RR-1986-03-14.pdf#page=18|date=1986-03-14 |access-date=2023-09-11|title=Street Talk|publisher=Radio & Records|pages=18}}</ref> The new format launched with "[[The Power of Love (Huey Lewis and the News song)|The Power of Love]]" by [[Huey Lewis & the News]]. Z-93 eventually lost its lead, and shifted to a more [[rhythmic contemporary]] format as "Hot New Z-93" before flipping to [[classic rock]] in January 1989.  WARM-FM changed its call letters to WAPW on February 10, 1988, and would rebrand as the more familiar "Power 99."<ref>Dick Williams, "Decoding ratings in city's radio war," ''The Atlanta Journal Constitution'', February 4, 1988.</ref>

By the early 1990s, "Power 99" was considered to be one of the dominant Top 40 stations in the [[Southeastern United States|Southeast]].<ref>Gerry Yandel, "Power 99 vaults into 2nd place; V-103 still No. 1," ''The Atlanta Journal Constitution'', July 20, 1990.</ref><ref>Gerry Yandel, "V-103 losing listeners to a revamped WALR," ''The Atlanta Journal Constitution'', January 10, 1991.</ref> However, declining ratings, as well as the success of [[Nirvana (band)|Nirvana]] at the end of 1991 and the subsequent rise of "[[alternative rock|alternative]]" music, gave station management pause.<ref>"Vee For Victory," ''The Atlanta Journal Constitution'', October 12, 1991.</ref> In early September 1992, Susquehanna brought in Will Pendarvis to host an all-alternative program on weeknights called "Power 99 On the Edge". After receiving a solid amount of positive feedback, the station decided to make the full switch.