Editing Wonder Bread (section)

===Interstate Bakeries/Hostess Brands===
[[Interstate Bakeries|Interstate Bakeries Corporation]] purchased Continental Baking in 1995.<ref>{{Cite web |last=Jones |first=Kathryn |date=January 7, 1995 |title=Ralston Selling Continental Baking to Interstate |url=https://www.nytimes.com/1995/01/07/business/company-news-ralston-selling-continental-baking-to-interstate.html |website=The New York Times}}</ref> In 2004, Interstate Bakeries declared bankruptcy, putting the future of Wonder Bread in some doubt. In February 2009 Interstate Bakeries emerged from bankruptcy marking a "new beginning" for the baking company.<ref>{{cite news |url=http://kansascity.bizjournals.com/kansascity/stories/2009/02/02/daily30.html |title=Interstate Bakeries emerges from bankruptcy |newspaper=[[American City Business Journals|Kansas City Business Journal]] |date=February 3, 2009 |access-date=2011-04-25 |first=Suzanna |last=Stagemeyer |url-status=live |archive-url=https://web.archive.org/web/20090218010119/http://kansascity.bizjournals.com/kansascity/stories/2009/02/02/daily30.html |archive-date=February 18, 2009 |df=mdy-all}}</ref>

In 2006, Wonder was one of the first bread brands to introduce whole grain white breads in an effort to appeal to consumers who loved the taste of white bread, but were looking for more nutrition.<ref>{{cite news |last=Weise |first=Elizabeth |date=June 29, 2005 |title=Wonder what's next? Whole-grain white bread |url=https://www.usatoday.com/news/nation/2005-06-29-wonderbread_x.htm |url-status=dead |archive-url=https://web.archive.org/web/20120204120338/http://www.usatoday.com/news/nation/2005-06-29-wonderbread_x.htm |archive-date=February 4, 2012 |access-date=2011-04-25 |newspaper=[[USA Today]] |df=mdy-all}}</ref> These breads were made with an albino wheat variety that does not have the more pronounced taste of whole red-wheat flour.<ref>{{cite news |first=Gina |last=Pace |url=https://www.cbsnews.com/news/wonder-bread-to-offer-whole-wheat/ |title=Wonder Bread To Offer Whole Wheat |publisher=CBS News |date=January 22, 2006 |access-date=2011-04-25 |url-status=live |archive-url=https://web.archive.org/web/20100324141714/http://www.cbsnews.com/stories/2006/01/22/business/main1227441.shtml |archive-date=March 24, 2010 |df=mdy-all}}</ref>

[[File:Wonder Bread Hostess bakery.jpg|thumb|300px|Bakery in [[Sacramento, California]], 2012]]
On August 28, 2007, Interstate Bakeries announced it would soon end production of Wonder Bread in the Southern California market, leading to a loss of 1,300 jobs. This was due to a  decline in sales, as Southern Californians in particular were partial to whole-grain breads and "premium" loaves.<ref>{{cite news |url=http://www.latimes.com/la-fi-wonder29aug29,0,7786850.story |title=Baker slicing production |newspaper=[[Los Angeles Times]] |date=November 20, 1986 |access-date=2011-04-25 |first=Jerry |last=Hirsch |url-status=live |archive-url=https://web.archive.org/web/20070830091625/http://www.latimes.com/la-fi-wonder29aug29,0,7786850.story |archive-date=August 30, 2007 |df=mdy-all }}</ref> As of September 2009, Wonder Bread and other Hostess Brands breads, such as Home Pride, returned to Southern California supermarkets in response to significant consumer demand. In connection with the re-introduction, the company donated thousands of loaves of bread to the [[San Diego]] Food Bank and the [[Los Angeles]] Regional Food Bank.<ref>{{cite press release |url=http://www.prnewswire.com/news-releases/back-by-popular-demand-wonderr-and-home-prider-breads-return-to-southern-california-market-62207467.html |title=Back by Popular Demand, Wonder® and Home Pride® Breads Return to Southern California Market |publisher=Interstate Brands| via=Prnewswire.com |date=July 15, 2011 |access-date=2011-04-25 |url-status=live |archive-url=https://web.archive.org/web/20121011034717/http://www.prnewswire.com/news-releases/back-by-popular-demand-wonderr-and-home-prider-breads-return-to-southern-california-market-62207467.html |archive-date=October 11, 2012 |df=mdy-all}}</ref>

In August 2009, Wonder reformulated its Wonder Classic and Wonder Classic [[Sandwich bread]] varieties to include more calcium and vitamin D.<ref>{{cite news |url=https://www.bakingbusiness.com/articles/39229-wonder-classic-to-include-more-calcium-and-vitamin-d |title=Wonder Classic to include more calcium and vitamin D |journal=Baking Business |date=August 13, 2009 |access-date=January 5, 2019 |last=Schroeder |first=Eric}}</ref> Two slices of Wonder Classic and Wonder Classic Sandwich bread then provided 30% of the daily recommended intake of calcium, the same amount as 8 fluid ounces of whole milk. Wonder 100% Whole Wheat (16 oz variety) qualified for the Women, Infants and Children or [[WIC program]] in most states. In November 2009, IBC changed its name to Hostess Brands.<ref>{{Cite web |date=November 2, 2009 |title=IBC to Change Name to Hostess Brands, Inc. |url=https://web.archive.org/web/20091118174107/http://www.reuters.com/article/pressRelease/idUS150587+02-Nov-2009+BW20091102 |access-date=2024-12-01 |website=Reuters}}</ref>

In March 2010, Wonder extended its line of bread products with Wonder Smartwhite, which had the taste and soft texture of white bread, but the fiber of 100% [[whole wheat bread]].<ref>{{cite press release |url=http://www.prnewswire.com/news-releases/americas-best-selling-brand-of-bread-introduces-wonderr-smartwhitetm-89392127.html |title=America's Best Selling Brand Of Bread Introduces Wonder® Smartwhite™ |publisher=Wonder Bread |via=Prnewswire.com |date=March 29, 2010 |access-date=January 5, 2019 |url-status=live |archive-url=https://web.archive.org/web/20100407090239/http://www.prnewswire.com/news-releases/americas-best-selling-brand-of-bread-introduces-wonderr-smartwhitetm-89392127.html |archive-date=April 7, 2010 |df=mdy-all}}</ref> In 2011, Wonder bread launched its first national advertising campaign in years, titled "Always Wonder".{{citation needed|date=November 2016}}

On November 16, 2012, Hostess Brands (Old HB) filed a motion in United States Bankruptcy Court for the Southern District of New York seeking permission to close its business and sell its assets under [[Chapter 11, Title 11, United States Code|Chapter 11]].<ref name="ch11">{{cite news |last=Palank |first=Jacqueline |url=https://www.wsj.com/articles/SB10001424052970204257504577154402317896574 |title=Twinkies Maker Hostess Files for Chapter 11 Protection  |newspaper=[[The Wall Street Journal]] |date=January 12, 2012 |access-date=2012-01-11 |url-status=live |url-access=subscription |archive-url=https://web.archive.org/web/20150331051216/http://www.wsj.com/articles/SB10001424052970204257504577154402317896574 |archive-date=March 31, 2015 |df=mdy-all}}</ref> The company closed  plants and began liquidation proceedings, temporarily ending production of Wonder Bread in the states.{{Cn|date=March 2025}}