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===Subsequent growth=== [[File:Xbox Live (trsp).png|thumbnail|right|200px|The second Xbox Live logo, used from 2005 until 2013]] On November 15, 2007, Microsoft celebrated Xbox Live's 5th anniversary by offering its then over 8 million subscribers the title ''[[Carcassonne (video game)|Carcassonne]]'' free of charge and awarding gamers who had subscribed to Live since its inception 500 free [[Microsoft Points]]. Due to intermittent service interruptions during late December 2007 and early January 2008, Microsoft promised to offer a free [[Xbox Live Arcade]] game to all Xbox Live users as compensation, in an [[open letter]] to all Xbox Live members from Marc Whitten, Xbox LIVE General Manager.<ref>{{cite web| url = http://www.majornelson.com/archive/2008/01/03/xbox-live-holiday-performance.aspx| archive-url = https://web.archive.org/web/20100428111748/http://www.majornelson.com/archive/2008/01/03/xbox-live-holiday-performance.aspx| archive-date = April 28, 2010 | title = Xbox Live Holiday Performance | publisher = majornelson.com | first = Larry | last = Hryb | author-link = Larry Hryb | date = January 3, 2008 | access-date = July 27, 2008 }}</ref> Increased demand from Xbox 360 purchasers (the largest number of new user sign-ups in the history of Xbox Live) was given as the reason for the downtime.<ref>[http://www.pcworld.com/article/141018/microsoft_offers_free_game_for_xbox_live_holiday_problems.html Microsoft offers free game for Xbox Live holiday problems] {{Webarchive|url=https://web.archive.org/web/20111201212234/http://www.pcworld.com/article/141018/microsoft_offers_free_game_for_xbox_live_holiday_problems.html |date=December 1, 2011 }}. [[PC World (magazine)|PC World]], January 4, 2008.</ref> On January 18, 2008, Microsoft announced ''[[Undertow (video game)|Undertow]]'' would be offered free to both Gold and Free members for the week starting January 23 through January 27 as compensation.<ref>{{cite web|title=Undertow Free of Charge Next Week on Xbox LIVE Arcade|url=http://gamerscoreblog.com/team/archive/2008/01/18/UndertowFreeofCharge.aspx|url-status=live|archive-url=https://web.archive.org/web/20100212172304/http://gamerscoreblog.com/team/archive/2008/01/18/UndertowFreeofCharge.aspx|archive-date=February 12, 2010|work=archive.org}}</ref> On November 12, 2009, Dennis Durkin, COO of Microsoft's interactive entertainment business, announced that November 10, 2009, the release of ''[[Call of Duty: Modern Warfare 2]]'' marked the busiest day ever on Xbox Live, with over two million active users simultaneously.<ref>{{cite web|url=http://g4tv.com/thefeed/blog/post/700680/Tuesday-Was-Xbox-Lives-Busiest-Day-Ever.html|archive-url=https://web.archive.org/web/20170630000325/http://g4tv.com/thefeed/blog/post/700680/Tuesday-Was-Xbox-Lives-Busiest-Day-Ever.html|url-status=dead|archive-date=June 30, 2017|title=Tuesday Was Xbox Live's Busiest Day Ever|date=April 10, 2010|publisher=G4TV}}</ref> On February 5, 2010, Marc Whitten announced that Xbox Live had reached 23 million members.<ref>{{cite web|url=http://xbox.com/press/2010/0205-whittenletter.htm|title=An Open Letter from Xbox LIVE General Manager Marc Whitten |date=February 5, 2010| first= Marc| last=Whitten| publisher=Microsoft}}{{dead link|date=June 2016|bot=medic}}{{cbignore|bot=medic}}</ref> On the same day, [[Larry Hyrb]], Xbox Live's Major Nelson, announced on his blog that Xbox Live support for the original Xbox would be discontinued on April 15, 2010, including online play through backwards compatibility on the Xbox 360 and all downloadable content for original Xbox games.<ref>{{cite web| url=http://majornelson.com/archive/2010/02/05/xbox-live-being-discontinued-for-original-xbox-consoles-and-games.aspx| title=Xbox Live being discontinued for Original Xbox consoles and games| date=February 5, 2010| publisher=Microsoft| access-date=February 8, 2010| archive-url=https://web.archive.org/web/20101125060201/http://majornelson.com/archive/2010/02/05/xbox-live-being-discontinued-for-original-xbox-consoles-and-games.aspx| archive-date=November 25, 2010| url-status=dead| df=mdy-all}}</ref> In August 2010, Microsoft announced an increase to the cost of Xbox Live Gold in several countries by 20%, for the first time since its inception.<ref>{{cite web| url=http://news.cnet.com/8301-17938_105-20015064-1.html| title=Xbox Live Gold subscribers face price increase| date=August 30, 2010| publisher=[[CNET.com]]| access-date=November 15, 2010| archive-date=February 28, 2014| archive-url=https://web.archive.org/web/20140228075745/http://news.cnet.com/8301-17938_105-20015064-1.html| url-status=dead}}</ref><ref>{{cite web| url=http://www.gamasutra.com/view/news/31153/Interview_Microsofts_Davison_On_How_Kinect_Will_Help_Xbox_Live_Ramp_Up.php| title=Interview: Microsoft's Davison On How Kinect Will Help Xbox Live Ramp Up| date=November 2, 2010| website=[[Gamasutra]]| quote=''With this dashboard update, you guys are also increasing the yearly subscription fee to $60. When you compare that to services like the PlayStation Network, which has all of their core online services free, how do you guys justify that significant... At this point, it's the cost of a full retail game. What do you feel justifies that price?''| access-date=November 15, 2010| archive-date=November 18, 2021| archive-url=https://web.archive.org/web/20211118223155/https://www.gamasutra.com/view/news/31153/Interview_Microsofts_Davison_On_How_Kinect_Will_Help_Xbox_Live_Ramp_Up.php| url-status=dead}}</ref><ref>{{cite news| url=https://www.zdnet.com/blog/open-source/microsoft-surrenders-on-linux-kinect-hack/7769| title=Microsoft surrenders on Linux Kinect hack| date=November 12, 2010| work=[[ZDNet]]| quote=''The company has admitted that users of its XBox Live online service spend only 60% of their time playing games, and that the company was able to raise its price on the service by 20%.''| access-date=November 15, 2010| archive-date=November 15, 2010| archive-url=https://web.archive.org/web/20101115074556/http://www.zdnet.com/blog/open-source/microsoft-surrenders-on-linux-kinect-hack/7769| url-status=dead}}</ref> The basic service was also renamed. Prior to October 2010, the free service was known as ''Xbox Live Silver''.<ref name="silver-rebranding">{{cite web|url=http://www.gamasutra.com/view/news/31092/Microsoft_Renames_Xbox_Live_Silver_to_Xbox_Live_Free.php|title=Microsoft Renames Xbox Live Silver to 'Xbox Live Free'|author=Kyle Orland|access-date=October 21, 2010|archive-date=May 11, 2012|archive-url=https://web.archive.org/web/20120511050801/http://www.gamasutra.com/view/news/31092/Microsoft_Renames_Xbox_Live_Silver_to_Xbox_Live_Free.php|url-status=dead}}</ref> It was announced on June 10, 2011, that the service is going to be fully integrated into Microsoft's [[Windows 8]].<ref>{{cite web|url=http://www.maximumpc.com/article/news/windows_8_integrate_xbox_live_support |title=Windows 8 To Integrate Xbox Live Support |publisher=Maximum PC |access-date=August 29, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110902035748/http://www.maximumpc.com/article/news/windows_8_integrate_xbox_live_support |archive-date=September 2, 2011 }}</ref> In October 2011, Microsoft announced live streaming cable television with various providers.<ref>{{cite web |url=https://www.engadget.com/2011/10/05/microsoft-reveals-new-tv-providers-on-xbox-360-in-the-us-and-int/ |title=Microsoft reveals new TV providers including Verizon and Comcast coming to Xbox 360 (video) |publisher=Engadget |date=October 5, 2011 |access-date=November 4, 2011 |archive-date=May 1, 2019 |archive-url=https://web.archive.org/web/20190501180919/https://www.engadget.com/2011/10/05/microsoft-reveals-new-tv-providers-on-xbox-360-in-the-us-and-int/ |url-status=live }}</ref> [[File:Xbox Live logo.svg|thumbnail|right|200px|The third Xbox Live logo, used from 2013 until 2021]] In February 2013, Yusuf Mehdi, corporate vice president of Microsoft's Interactive Entertainment Business, shared that Xbox Live members now number 46 million, up 15 percent from a year ago, during the Dive into Media conference in Southern California.<ref name="Geekwire 2013">{{cite web|url=http://www.geekwire.com/2013/microsoft-24m-kinect-sensors-sold-xbox-live-reaches-46m-members/|title=Geekwire:Microsoft: 24M Kinects sold, Xbox Live hits 46M members|date=February 11, 2013|access-date=May 6, 2013|work=Geekwire|archive-date=May 26, 2022|archive-url=https://web.archive.org/web/20220526192154/https://www.geekwire.com/2013/microsoft-24m-kinect-sensors-sold-xbox-live-reaches-46m-members/|url-status=live}}</ref> In June 2014, Microsoft retracted the Xbox Live Gold requirements to access streaming media apps (including [[Netflix]], [[Hulu]], [[YouTube]], Internet Explorer, Skype, and others), though various rental or subscription fees may still apply.<ref name="extremetech-nffree">{{cite news|title=Desperate Microsoft removes Xbox Live Gold paywall for Netflix, Hulu, other web services|url=http://www.extremetech.com/gaming/182310-desperate-microsoft-finally-removes-xbox-live-gold-paywall-for-netflix-hulu|work=ExtremeTech|date=May 13, 2014|access-date=May 13, 2014|last1=Plafke|first1=James|archive-date=May 14, 2014|archive-url=https://web.archive.org/web/20140514020649/http://www.extremetech.com/gaming/182310-desperate-microsoft-finally-removes-xbox-live-gold-paywall-for-netflix-hulu|url-status=live}}</ref><ref name="eurogamer-xblgoldpaywall">{{cite web|title=Microsoft to remove Xbox Live Gold paywall for streaming apps|url=http://www.eurogamer.net/articles/2014-05-13-microsoft-to-remove-xbox-live-gold-paywall-for-streaming-apps|work=Eurogamer|date=May 13, 2014|access-date=May 13, 2014|archive-date=May 14, 2014|archive-url=https://web.archive.org/web/20140514051217/http://www.eurogamer.net/articles/2014-05-13-microsoft-to-remove-xbox-live-gold-paywall-for-streaming-apps|url-status=live}}</ref> On December 25, 2014, both PlayStation Network and Xbox Live suffered network disruption after a [[denial-of-service attack]].<ref name="TheNextWeb.com">{{cite web|last1=Ghoshal|first1=Abhimanyu|title=PlayStation Network and Xbox Live down for many over Christmas|url=https://thenextweb.com/insider/2014/12/26/playstation-network-xbox-live-since-christmas/|publisher=TheNextWeb.com|access-date=December 27, 2014|date=December 25, 2014|archive-date=March 14, 2021|archive-url=https://web.archive.org/web/20210314133348/https://thenextweb.com/insider/2014/12/26/playstation-network-xbox-live-since-christmas/|url-status=live}}</ref> Functionality was restored on December 28, with some users experiencing difficulties in the days that followed.<ref name="PlayStation Network Update">{{cite web|last1=Jensen|first1=Catherine|title=PlayStation Network Update|url=http://blog.us.playstation.com/2014/12/27/playstation-network-update-3/|publisher=PlayStation Blog|access-date=December 28, 2014|date=December 27, 2014|archive-date=December 29, 2014|archive-url=https://web.archive.org/web/20141229044717/http://blog.us.playstation.com/2014/12/27/playstation-network-update-3/|url-status=live}}</ref><ref name="business2community.com">{{cite web|url=http://www.business2community.com/tech-gadgets/playstation-network-still-suffering-connectivity-problems-01109871|title=PlayStation Network Still Suffering Connectivity Problems|work=Business 2 Community|date=December 30, 2014|access-date=January 8, 2015|archive-date=June 16, 2021|archive-url=https://web.archive.org/web/20210616072408/https://www.business2community.com/tech-gadgets/playstation-network-still-suffering-connectivity-problems-01109871|url-status=live}}</ref> A group called, "The Phantom Squad" has threatened to disrupt the Xbox Live network through a [[denial-of-service attack]] on December 25, 2015.<ref>{{Cite web|title = Got A PS4 Or Xbox One? Hackers Could Be About To Ruin Christmas - AGAIN|url = http://www.huffingtonpost.co.uk/2015/12/18/hacking-group-phantom-squad-threaten-to-take-xbox-live-and-psn-down-over-christmas_n_8836330.html|website = The Huffington Post UK|date = December 18, 2015|access-date = December 22, 2015|archive-date = December 20, 2015|archive-url = https://web.archive.org/web/20151220012316/http://www.huffingtonpost.co.uk/2015/12/18/hacking-group-phantom-squad-threaten-to-take-xbox-live-and-psn-down-over-christmas_n_8836330.html|url-status = live}}</ref> In 2019, the Official Xbox Magazine revealed that Xbox Live would be made cross platform, and would serve [[Android (operating system)|Android]], [[iOS]] and [[Nintendo Switch]].<ref>{{Cite web|date=2019-02-04|title=Microsoft preparing to bring Xbox Live to iOS, Android, and Nintendo Switch|url=https://www.theverge.com/2019/2/4/18210199/microsoft-xbox-live-ios-android-switch-cross-platform|url-status=live|archive-url=https://web.archive.org/web/20200820171646/https://www.theverge.com/2019/2/4/18210199/microsoft-xbox-live-ios-android-switch-cross-platform|archive-date=2020-08-20|access-date=2020-08-25|website=The Verge|language=en}}</ref> Microsoft added Xbox Live Gold to its [[Xbox Game Pass]] program as part of a new Xbox Game Pass Ultimate subscription tier in April 2019.<ref>{{Cite web |url=https://www.theverge.com/2019/4/5/18296816/microsoft-xbox-game-pass-ultimate-subscription-pricing-release-date-rumors |title=Microsoft to combine Xbox Game Pass and Xbox Live into $14.99-a-month subscription |last=Warren |first=Tom |date=April 5, 2019 |website=The Verge |access-date=June 9, 2019 |archive-url=https://web.archive.org/web/20190527042744/https://www.theverge.com/2019/4/5/18296816/microsoft-xbox-game-pass-ultimate-subscription-pricing-release-date-rumors |archive-date=May 27, 2019 |url-status=live }}</ref>
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