Editing YouGov (section)

=== 2021–present ===
In 2021, the company completed acquisitions of Canada-based Charlton Insights,<ref>{{Cite news |date=2021-02-05 |title= YouGov acquires Canadian sports research agency Charlton Insights|work=AJBell|url=https://www.ajbell.co.uk/articles/stockmarketwire/219348/yougov-acquires-canadian-sports-research-agency-charlton-insights|access-date=2023-12-12}}</ref> Swiss-based LINK Marketing Services AG,<ref name="CityAM" /> and Australia-headquartered Faster Horses.<ref>{{Cite news |date=2021-07-13 |title=YouGov acquires data insights consultancy Faster Horses|work=AJBell |url=https://www.ajbell.co.uk/articles/stockmarketwire/229026/yougov-acquires-data-insights-consultancy-faster-horses|access-date=2023-12-12}}</ref> Other acquisitions in 2021 included Lean App which was bought to improve YouGov’s services with financial transaction data,<ref name=CityAM>{{Cite news |last=Clark |first=Jessica |date=2021-04-26 |title=Yougov acquires open banking start-up Lean App|work=City A.M. |url=https://www.cityam.com/yougov-acquires-open-banking-start-up-lean-app/|access-date=2023-12-04}}</ref> and Rezonence which offers users access to premium content in exchange for taking part in a survey.<ref>{{Cite news |date=2021-10-12 |title=YouGov posts strong full-year profits growth, buys tech business Rezonence|work=Proactive Investors |url=https://www.proactiveinvestors.co.uk/companies/news/962903/yougov-posts-strong-full-year-profits-growth-buys-tech-business-rezonence-962903.html |access-date=2023-12-12}}</ref> The business also launched YouGov Safe, giving insight into consumer online behaviour by encouraging consumers to share their data in a GDPR-friendly manner.<ref>{{Cite news |last=Fernie |first=Gabby |date=2021-04-16 |title=YouGov Safe launches, giving consumers control over their data|work=Mobile Marketing |url=https://mobilemarketingmagazine.com/yougov-safe-launches-giving-consumers-control-over-their-data-/|access-date=2023-12-04}}</ref>

In July 2023, YouGov agreed to acquire the consumer panel division of German market research company [[GfK]] for €315&nbsp;million.<ref>{{Cite news |last=Rana |first=Anchal |date=2023-07-06 |title=YouGov acquires GfK's consumer panel business for $342 million |url=https://www.reuters.com/markets/deals/yougov-acquires-gfks-consumer-panel-business-342-mln-2023-07-06/ |publisher=Reuters}}</ref> The next month, YouGov chairman Shakespeare said the company was considering either moving its listing in the UK to the US, or establishing a [[cross listing|secondary listing]] in the US. "I think the markets are better at supporting companies like ours there," he said in an interview with the ''[[Financial Times]]''.<ref>{{Cite news |last=Thomas |first=Daniel |date=2023-08-14 |title=YouGov considers US listing as business expands |work=Financial Times |url=https://www.ft.com/content/31a4e40d-1153-4573-a9b5-460bc212f47a |access-date=2023-08-14}}</ref> The company later clarified that it was “not being considered in the near term.”<ref>{{Cite news |last=Warrington |first=James |date=2023-08-14 |title=YouGov threatens to quit London for New York as City exodus grows|work=The Telegraph |url=https://www.telegraph.co.uk/business/2023/08/14/yougov-quit-london-new-york-city-exodus/|access-date=2023-12-04}}</ref> In January 2024, YouGov concluded the acquisition of GfK’s consumer panel,<ref>{{Cite news |last=Jones |first=Jess |date=2024-01-10 |title= New York listing 'not on the agenda' for YouGov as it strikes biggest deal yet|work=City A.M. |url= https://www.cityam.com/new-york-listing-not-on-the-agenda-for-yougov-as-it-strikes-biggest-deal-yet/|access-date=2024-01-11}}</ref> and also acquired Chicago-based data company KnowledgeHound in a separate deal.<ref>{{Cite news |last=Prescott |first=Katie |date=2024-01-09 |title= American deal bolsters talk of YouGov listing switch to New York|work=[[The Times]] |url= https://www.thetimes.com/business-money/article/american-deal-bolsters-talk-of-yougov-listing-switch-to-new-york-b6pz7fdrw|access-date=2024-01-11}}</ref> In August 2024, YouGov acquired New Zealand-based generative AI company Yabble for £4.5 million.<ref>{{Cite web |last=Jones |first=Jess |date=2024-08-06 |title=YouGov shares soar as market researcher snaps up Yabble in £4.5m deal and raises guidance |url=https://www.cityam.com/yougov-snaps-up-yabble-in-4-5m-deal-as-market-researcher-raises-guidance-back-up/ |access-date=2024-08-13 |website=CityAM |language=en-GB}}</ref>