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Development communication
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===== Problematique analysis ===== The problematique analysis procedure is a naturalistic approach<ref name=":13">{{Cite journal |doi = 10.1080/01292989309359574|title = Towards a methodology for problematique analysis: A philippine experience|year = 1993|last1 = Librero|first1 = Felix|journal = Asian Journal of Communication|volume = 3|pages = 84β102}}</ref> that seeks to discover the influential factors<ref name=":2" /> and describe the structure of problems that exist in communication systems (Librero, 1993; Flor, 1991). The basic purpose of this approach, according to Librero (1993), is to identify the problem rather than the solution. In the process, therefore, the evaluator employing problematique analysis identifies the factors that influence the system, shows the hierarchical relationships of these factors and traces the root causes of the problems of the system.<ref name=":13" /> Flor (1991) classified these influential factors as either ''subordinate'' or ''superordinate'', with the former being merely the symptoms of the latter. The identification of the superordinate influential factors or the root causes, then, prevents the recurrence of the problem situation.<ref name=":2" /> "Problematique" situation occurs when certain recurring problems come about due to the fact that symptoms are treated but not the root cause of such problems. When 'superordinate influential factors', root causes of problems, are identified and given focus, real solutions come about. This is done through a 'problematic map' (Librero, 1998), perceived as basic tool for problem analysis that basically identifies the root causes which can be the bases for forming solutions.<ref>Ongkiko, V. & Flor, A. (2006). Introduction to Development Communication. UP Open University.</ref>
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