Editing Product placement (section)

====Recall====
Recall describes whether people can name a product after seeing it within the content. Research showed that there is a significant relationship between product placement and recall.<ref name="Bressoud 374">{{cite journal|last=Bressoud|first=Etienne|author2=Lehu, Jean-Marc |author3=Russell, Cristel Antonia |title=The Product Well Placed: The Relative Impact of Placement and Audience Characteristics on Placement Recall|journal=Journal of Advertising Research|volume=50|issue=4|page=374|doi=10.2501/S0021849910091622|year=2010|s2cid=167967314}}</ref><ref name="Delattre and Colovic 2009">{{cite journal|last=Delattre|first=Eric|author2=Colovic, Ana |title=Memory and perception of brand mentions and placement of brands in songs|journal=International Journal of Advertising|date=2009|volume=28|issue=5|pages=807–842|doi=10.2501/S0265048709200916|s2cid=152023995}}</ref><ref name="Wilson 373">{{cite journal|last=Wilson|first=Rick T.|author2=Till, Brian D. |title=Product placements in movies and on Broadway: a field study|journal=International Journal of Advertising|volume=30|issue=3|page=373|doi=10.2501/IJA-30-3-373-398|year=2011|s2cid=168632301}}</ref><ref name="Yoo 439–446">{{cite journal|last=Yoo|first=Seung-Chul|author2=Peña, Jorge|title=Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention|journal=Cyberpsychology, Behavior, and Social Networking|volume=14|issue=7–8|pages=439–446|doi=10.1089/cyber.2010.0031|pmid=21117975|year=2011|hdl=2152/41153|s2cid=206157138 |hdl-access=free}}</ref>