Editing Product placement (section)

====Attitude====
Product placement also leads to changes in attitude towards the product or brand.<ref name="Cowley and Barron 2008">{{cite journal|last1=Cowley|first1=Elizabeth|last2=Barron|first2=Chris|title=When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence|journal=Journal of Advertising|date=2008|volume=37|issue=1|pages=89–98|doi=10.2753/joa0091-3367370107|s2cid=144295102}}</ref><ref name="Janiszewski and Meyvis 2001">{{cite journal|last1=Janiszewski|first1=Chris|last2=Meyvis|first2=Tom|title=Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment|journal=Journal of Consumer Research|date=2001|volume=28|issue=1|pages=18–32|doi=10.1086/321945|citeseerx=10.1.1.115.8062}}</ref><ref>{{cite journal|last1=Krishnan|first1=H. Shanker|last2=Shapiro|first2=Stewart|title=Comparing Implicit and Explicit Memory for Brand Names From Advertisements|journal=Journal of Experimental Psychology: Applied|year=1996|volume=2|issue=2|pages=147–163|doi=10.1037/1076-898x.2.2.147}}</ref><ref name="Lee and Faber 2007">{{cite journal|last1=Lee|first1=Mira|last2=Faber|first2=Ronald J.|title=Effects of Product Placement in On-Line Games on Brand Memory|journal=Journal of Advertising|date=2007|volume=36|issue=4|pages=75–90|doi=10.2753/joa0091-3367360406|s2cid=143613767}}</ref>