Editing Product placement (section)

====Purchase intention====
A lot of research has shown a higher purchase intention as a result of product placement.<ref name="Auty 697–713">{{cite journal|last=Auty|first=Susan|author2=Lewis, Charlie |title=Exploring children's choice: The reminder effect of product placement|journal=Psychology and Marketing|date=2004|volume=21|issue=9|pages=697–713|doi=10.1002/mar.20025}}</ref><ref name="Law and Braun 2000">{{cite journal|last=Law|first=Sharmistha|author2=Braun, Kathryn A. |title=I'll have what she's having: Gauging the impact of product placements on viewers|date=2000|journal=Psychology and Marketing|volume=17|issue=12|pages=1059–1075|doi=10.1002/1520-6793(200012)17:12<1059::AID-MAR3>3.0.CO;2-V|hdl=1813/71532|s2cid=37267120 |url=https://scholarship.sha.cornell.edu/articles/322|hdl-access=free}}</ref><ref name="Mallinckrodt and Mizerski 2007">{{cite journal|last1=Mallinckrodt|first1=Victoria|last2=Mizerski|first2=Dick|title=The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests|journal=Journal of Advertising|date=2007|volume=36|issue=2|pages=87–100|doi=10.2753/joa0091-3367360206|s2cid=144112785}}</ref><ref name="Morton and Friedman 2002">{{cite journal|last1=Morton|first1=Cynthia R.|last2=Friedman|first2=Meredith|title='I Saw It in the Movies': Exploring the Link Between Product Placement Beliefs and Reported Usage Behavior|journal=Journal of Current Issues & Research in Advertising |date=2002|volume=24|issue=2|pages=33–40|doi=10.1080/10641734.2002.10505133|s2cid=143505201}}</ref><ref name="Yang and Roskos—Ewoldsen 2007">{{cite journal|last=Yang|first=Moonhee|author2=Roskos-Ewoldsen, David R. |title=The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior|journal=Journal of Communication|date=2007|volume=57|issue=3|pages=469–489|doi=10.1111/j.1460-2466.2007.00353.x}}</ref>