Editing Text messaging (section)

=== Increasing competition ===
While text messaging is still a growing market, traditional SMS is becoming increasingly challenged by alternative messaging services which are available on smartphones with data connections. These services are much cheaper and offer more functionality like exchanging multimedia content (e.g. photos, videos or audio notes) and group messaging. Especially in western countries some of these services attract more and more users.<ref>{{Cite web |url=http://www.phonearena.com/news/The-death-of-SMS-has-been-greatly-exaggerated_id19493 |title=The death of SMS has been greatly exaggerated |work=Phonearena.com |date=13 June 2011 |access-date=8 June 2015}}</ref> Prominent examples of these include [[Apple Inc.|Apple]]'s [[iMessage]] (exclusive to the Apple ecosystem) and the [[GSMA]]'s [[Rich Communication Services|RCS]].

In 2021, 8.4 trillion SMS messages were sent globally, compared to 18.25 trillion for [[WhatsApp]] alone.<ref>{{Cite web |last=Knight |first=Steven |date=2023-05-09 |title=How Many Text Messages Are Sent a Day? (2023 Statistics) |url=https://www.sellcell.com/blog/how-many-text-messages-are-sent-a-day-2023-statistics/ |access-date=2023-11-11 |website=SellCell.com Blog |language=en-GB}}</ref>