Editing Roger Federer (section)

===Sponsorships and endorsements===
He is endorsed by Japanese clothing company [[Uniqlo]]<ref name="uniqlo"/> and Swiss companies {{ill|Nationale Suisse|de||fr||nl}}, [[Credit Suisse]], [[On (company)|On]], [[Rolex]], [[Lindt]], [[Sunrise Communications AG|Sunrise]], and [[Jura Elektroapparate]].<ref name=15facts/><ref>{{cite web|url=http://www.tennis.com/pro-game/2009/05/federer-grinding-it-out/16957/#.VA_Y7PldUrU |title=Federer Grinding It Out |publisher=Tennis.com |date=20 May 2009 |access-date=10 September 2014 }}</ref> In 2008, Federer partnered with German car giant [[Mercedes-Benz]], and in 2010, this endorsement was extended into a global partnership deal.<ref>{{Cite press release|title=Mercedes-Benz Announces Global Partnership with Roger Federer|publisher=[[Mercedes-Benz USA]]|date=27 May 2010|url=https://www.media.mbusa.com/releases/release-6879818a6b57edd63d4898004bfe9be7-mercedes-benz-announces-global-partnership-with-roger-federer|access-date=6 January 2011|archive-date=15 July 2019|archive-url=https://web.archive.org/web/20190715014806/https://www.media.mbusa.com/releases/release-6879818a6b57edd63d4898004bfe9be7-mercedes-benz-announces-global-partnership-with-roger-federer|url-status=dead}}</ref> Federer, who has been the brand ambassador for Lindt since 2009, gelled perfectly with the brand's fundamental values of Swissness, premiumness, and quality.<ref name=ads/> Federer joined hands with Sunrise, Switzerland's largest telecommunications company, in 2014, and since then, they have regularly collaborated to create a slew of interesting campaigns harping on Swiss values of excellence and precision.<ref name=ads/>

His other sponsors include [[Gillette (brand)|Gillette]], [[Wilson Sporting Goods|Wilson]], [[Barilla Group|Barilla]], and [[Moët & Chandon]].<ref name="pr"/><ref>{{cite news|last1=Soshnick |first1=Scott |first2=Danielle |last2=Rossingh|url=https://www.bloomberg.com/news/2012-06-01/roger-federer-agent-godsick-leaving-management-company-img.html |title=Roger Federer, Agent Tony Godsick Leaving Management Company IMG |newspaper=Bloomberg.com |publisher=Bloomberg |date=1 June 2012 |access-date=4 July 2014}}</ref><ref>{{cite web |url=http://www.moet.com/News/Roger-Federer-The-new-MOET-CHANDON-brand-ambassador |title=Roger Federer Moët & Chandon Ambassador |publisher=Moet.com |date=2 January 2012 |access-date=4 July 2014 |archive-url=https://web.archive.org/web/20131226125058/http://www.moet.com/News/Roger-Federer-The-new-MOET-CHANDON-brand-ambassador |archive-date=26 December 2013 |url-status=dead }}</ref> Previously, he was an ambassador for [[Nike, Inc.|Nike]], [[NetJets]], [[Emmi AG]],<ref>{{cite web|url=https://www.nytimes.com/2006/01/29/sports/tennis/29roger.html |title=Top-Ranked Player Wants Top-Shelf Endorsements |work=The New York Times |agency=Bloomberg News |date=29 January 2006 |access-date=9 September 2014 }}</ref> and [[Maurice Lacroix]].<ref>{{cite web|url=http://www.europastar.com/europastar/magazine/article_display.jsp?vnu_content_id=1000863592|title=Roger Federer Chronometer|publisher=Europa Star|date=2 April 2005|access-date=14 June 2009|archive-date=12 November 2006|archive-url=https://web.archive.org/web/20061112091740/http://www.europastar.com/europastar/magazine/article_display.jsp?vnu_content_id=1000863592|url-status=dead}}</ref>