Editing Consumer behaviour (section)

==== Composition ====
Composition is another visual tool that has the ability to affect information processing and influence in consumer perceptions. Studies have shown that consumers in western countries will associate products that are right aligned or placed on the right side of a display to be higher quality.<ref name=":10">{{Cite journal|last1=Chae|first1=Boyoun|last2=Hoegg|first2=JoAndrea|date=2013-08-01|title=The Future Looks "Right": Effects of the Horizontal Location of Advertising Images on Product Attitude|url=https://academic.oup.com/jcr/article/40/2/223/2911018|journal=Journal of Consumer Research|language=en|volume=40|issue=2|pages=223–238|doi=10.1086/669476|issn=0093-5301|url-access=subscription}}</ref> Humans also have a center bias, which makes products that are centered or symmetrical in composition or display seem intrinsically more pleasing.<ref name=":10" /> Products that are centered in composition or have centered elements are perceived as being more attractive, popular, and important than products that are left aligned or right aligned.<ref>{{Cite journal|last1=Valenzuela|first1=Ana|last2=Raghubir|first2=Priya|date=2009|title=Position-based beliefs: The center-stage effect|journal=Journal of Consumer Psychology|language=en|volume=19|issue=2|pages=185–196|doi=10.1016/j.jcps.2009.02.011|issn=1532-7663}}</ref> When an object is centered compositionally, it easier for a viewer to interpret and understand. It becomes more "fluent" and is therefore viewed as being more aesthetically pleasing.<ref name=":11">{{Cite journal|last1=Reber|first1=Rolf|last2=Schwarz|first2=Norbert|s2cid=2626302|date=1999-09-01|title=Effects of Perceptual Fluency on Judgments of Truth|url=http://www.sciencedirect.com/science/article/pii/S1053810099903860|journal=Consciousness and Cognition|language=en|volume=8|issue=3|pages=338–342|doi=10.1006/ccog.1999.0386|pmid=10487787|issn=1053-8100|url-access=subscription}}</ref>