Editing Content theory (section)

=== Conscious motivation ===
Freud relied heavily upon the theories of unconscious motivation as explained above, but Allport (a researcher in 1967) looked heavily into the powers of conscious motivation and the effect it can have upon goals set for an individual. This is not to say that unconscious motivation should be ignored with this theory, but instead, it focuses on the thought that if we are aware of our surroundings and our goals, we can then actively and consciously take steps towards them.<ref name=":9">{{Cite web|url=https://psychology.fas.harvard.edu/people/gordon-w-allport|title=Gordon W. Allport |website=psychology.fas.harvard.edu|language=en|access-date=2019-12-10}}</ref>

He also believed that there are three hierarchical tiers of personality traits that affect this motivation:<ref name=":9" />

# Cardinal traits: Rare, but strongly determine a set behavior and cannot be changed
# Central traits: Present around certain people, but can be hidden
# Secondary traits: Present in all people, but strongly reliant on context- can be altered as needed and would be the focus of a conscious motivation effort.