Editing Privacy (section)

====== Privacy calculus model======
{{Expand section|small=no|with=more description of the mechanics of the privacy calculus model and how it relates to the privacy paradox|date=June 2023}}

The privacy calculus model posits that two factors determine privacy behavior, namely privacy concerns (or perceived risks) and expected benefits.<ref>{{Cite journal|last1=Laufer|first1=Robert S.|last2=Wolfe|first2=Maxine|date=July 1977|title=Privacy as a Concept and a Social Issue: A Multidimensional Developmental Theory|url=https://onlinelibrary.wiley.com/doi/10.1111/j.1540-4560.1977.tb01880.x|journal=Journal of Social Issues|language=en|volume=33|issue=3|pages=22–42|doi=10.1111/j.1540-4560.1977.tb01880.x}}</ref><ref>{{Cite journal|last1=Culnan|first1=Mary J.|last2=Armstrong|first2=Pamela K.|date=February 1999|title=Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation|url=http://pubsonline.informs.org/doi/abs/10.1287/orsc.10.1.104|journal=Organization Science|language=en|volume=10|issue=1|pages=104–115|doi=10.1287/orsc.10.1.104|s2cid=54041604 |issn=1047-7039}}</ref> By now, the privacy calculus has been supported by several studies.<ref>{{Cite journal|last1=Trepte|first1=Sabine|last2=Reinecke|first2=Leonard|last3=Ellison|first3=Nicole B.|last4=Quiring|first4=Oliver|last5=Yao|first5=Mike Z.|last6=Ziegele|first6=Marc|date=January 2017|title=A Cross-Cultural Perspective on the Privacy Calculus|journal=Social Media + Society|language=en|volume=3|issue=1|pages=205630511668803|doi=10.1177/2056305116688035|issn=2056-3051|doi-access=free}}</ref><ref>{{Cite journal|last1=Krasnova|first1=Hanna|last2=Spiekermann|first2=Sarah|last3=Koroleva|first3=Ksenia|last4=Hildebrand|first4=Thomas|date=June 2010|title=Online Social Networks: Why We Disclose|url=http://journals.sagepub.com/doi/10.1057/jit.2010.6|journal=Journal of Information Technology|language=en|volume=25|issue=2|pages=109–125|doi=10.1057/jit.2010.6|s2cid=33649999|issn=0268-3962}}</ref>