Editing Product placement (section)

====Negative effects====
Under specific circumstances, product placement can lead to no<ref name="Babin and Carder 1996">{{cite journal|last1=Babin|first1=Laurie A.|last2=Carder|first2=Sheri T.|title=Advertising via the Box Office: Is Product Placement Effective?|journal=Journal of Promotion Management|date=1996|volume=3|issue=1/2|pages=31–52|doi=10.1300/j057v03n01_03}}</ref><ref name="Russel 2002">{{cite journal|last1=Russel|first1=Cristel A.|title=Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude|journal=Journal of Consumer Research|date=2002|volume=29|issue=3|pages=306–318|doi=10.1086/344432|url=https://figshare.com/articles/online_resource/Investigating_the_effectiveness_of_product_placements_in_television_shows_The_role_of_modality_and_plot_connection_congruence_on_brand_memory_and_attitude/23846562 }}</ref><ref name="Vollmer and Mizerski 1994">{{cite book|last1=Vollmer|first1=Stacy M.|last2=Mizerski|first2=Richard W.|title="A Review and Investigation into the Effectiveness of Product Placements in Films," in The Proceedings of the 1994 Conference of the American Academy of Advertising, ed. Karen W. King|date=1994|publisher=Henry W. Grady College of Journalism and Mass Communications|location=Athens, GA|pages=97–102}}</ref> or even negative effects.<ref name="Cowley and Barron 2008" /><ref name="Russel 2002" /><ref name="Hackley et al. 2008">{{cite journal|last1=Hackley|first1=Christopher|last2=Tiwsakul|first2=Rungpaka A.|last3=Preuss|first3=Lutz|title=An Ethical Evaluation of Product Placement: A Deceptive Practice?|journal=Business Ethics: A European Review|date=2008|volume=17|issue=2|pages=109–120|doi=10.1111/j.1467-8608.2008.00525.x|s2cid=154306744|url=https://repository.royalholloway.ac.uk/items/8f0f8631-0952-8268-39e3-f831d29e2152/1/}}</ref><ref name="van Reijmersdal et al. 2009">{{cite journal|last1=van Reijmersdal|first1=Eva A.|last2=Neijens|first2=Peter C.|last3=Smit|first3=Edith G.|title=A New Branch of Advertising: Reviewing Factors That Influence Reactions to Product Placement|journal=Journal of Advertising Research|date=2009|volume=49|issue=4|pages=429–440|doi=10.2501/s0021849909091065|s2cid=82108473}}</ref> This usually happens if the product placement is too obvious, while the audience also feels it is being manipulated.<ref name="Matthes et al. 2007" /><ref name="Russel 2002" /><ref name="van Reijmersdal et al. 2009" />