Editing Development communication (section)

====Establishing Trust in Internal Communication====

According to Kennan and Hazleton (2006) in their theory of internal public relations, they said that effective communication is based on social capital. Social capital is the ability of the organization to achieve desirable organizational goals, which could be through employee satisfaction, commitment, productivity and customer satisfaction. Shockley-Zalabak et al. (2000) argued that trust is a social capital. Sockley-Zalabak's found that trust is linked to lower incidents of litigation and legislation. It also directly affects an organization's ability to deal with change and crisis. They also found that trust influences job satisfaction, productivity and team building.

Corporate communication policies are essential in sustaining an organization. It can make or break your business and thus have to be explicitly communicated especially when dealing with complex issues and rapid changes in a turbulent market.

Source: Employee/Organizational Communications by Bruce Berger (2008). [https://instituteforpr.org/employee-organizational-communications/ Employee / Organizational Communications]