Editing Goal setting (section)

=== Sub-conscious goals ===
{{See also|Priming (psychology)}}
Recent reviews of the available evidence suggests that goal setting theory applies to subconscious goals as well as consciously set goals. Subconsciously priming achievement goals through achievement related words and/or suitably triumphal photographs can significantly improve task and therefore job performance. Further enhancing this effect, context specific primes appear to induce substantially stronger goal effects. Furthermore, primed goals and consciously set goals work better together in improving task/job performance.<ref>{{Cite journal|last1=Chen|first1=Xiao|last2=Latham|first2=Gary P.|last3=Piccolo|first3=Ronald F.|last4=Itzchakov|first4=Guy|date=2021|title=An Enumerative Review and a Meta-Analysis of Primed Goal Effects on Organizational Behavior|url=https://iaap-journals.onlinelibrary.wiley.com/doi/abs/10.1111/apps.12239|journal=Applied Psychology|language=en|volume=70|issue=1|pages=216–253|doi=10.1111/apps.12239|s2cid=214187073|issn=1464-0597|url-access=subscription}}</ref> Inevitably the use of sub-conscious goal with employees to improve work performance carries with it many potential ethical issues and concerns.<ref name="Latham 2007" />