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Product placement
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=====Audio vs visual===== After viewing a ''[[Seinfeld]]'' episode with visual, auditory and audiovisual product placements, a recall task indicated that audiovisual product placements were recalled the best, visual product placements somewhat less and audio placements least. In a recognition test audiovisual was still remembered the best but audio placements were remembered second best and visual placements were remembered third best.<ref name="Law and Braun 2000" /> As indicated, the type of placement that is most effective seems to vary depending on task, but audiovisual placements seem to be often the most effective.<ref name="Gupta and Lord 1998">{{cite journal|last1=Gupta|first1=Pola B.|last2=Lord|first2=Kenneth R.|title=Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall|journal=Journal of Current Issues & Research in Advertising|date=1998|volume=20|issue=1|pages=47β59|doi=10.1080/10641734.1998.10505076}}</ref> However, audiovisual product placements are not remembered best when there is more than one audiovisual placement at once, making it hard to remember each one.<ref name="Bressoud 374" /> In case the placement is only on the audio level, advertisers must make sure it is very prominent to have any effect at all.<ref name="Delattre and Colovic 2009" /><ref name="Russel 2002" /><ref>{{cite book|last1=Purnawirawan|first1=Nathalia|last2=Wouters|first2=Marijke|last3=De Pelsmaker|first3=Patrick|title=Advances in Advertising Research (Vol. 1) |chapter=Brand Placements in Movies: The Impact of Modality, Prominence and Plot Connection on Attitude and Behavioral Intention |date=2010|volume=1|pages=347β361|doi=10.1007/978-3-8349-6006-1_23|isbn=978-3-8349-2111-6}}</ref>
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