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Spring break
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=====Panama City Beach, Florida===== Starting in the late 1990s, [[Panama City Beach, Florida|Panama City Beach]] began advertising the destination hoping to attract crowds that had formerly gone to Fort Lauderdale and then Daytona Beach before those communities enacted restrictions. From 2010 to 2016, an estimated 300,000 students traveled to the destination. The spawn of social media and digital marketing helped boost the beach town into a student mecca during March. Following well-publicized shootings and a [[gang rape]] in 2015, several new ordinances were put into effect prohibiting drinking on the beach and establishing a bar closing time of 2{{nbsp}}a.m.{{nbsp}}[[Central Time Zone|CT]]. Reports showed a drop in Panama City Beach's spring break turnout in March 2016,<ref>{{cite web|url=http://www.wjhg.com/home/headlines/Some-local-businesses-say-the-smaller-spring-break-crowds-have-had-a-negative-impact-on-the-local-economy-373795851.html|title=Some businesses see negative economic impact this spring break|first=Kelly|last=Baumgarten|access-date=March 15, 2018}}</ref> followed by increased family tourism in April 2016. Both are attributed to the new ordinances by the [[Bay County, Florida|Bay County]] Community Development Corporation (CDC).<ref>{{cite web|url=http://www.newsherald.com/news/20160626/panama-city-reports-record-bed-tax-numbers-in-april|title=Panama City reports record bed tax numbers in April|first=KATIE|last=LANDECK|access-date=March 15, 2018}}</ref>
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