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Spring break
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=====Daytona Beach, Florida===== After Fort Lauderdale started discouraging college students from vacationing there for spring break in the mid-1980s, [[Daytona Beach, Florida|Daytona Beach]] mayor [[Larry Kelly]] appeared on national television to encourage college vacationers to come to Daytona Beach instead.<ref name=":2">{{Cite news|url=https://washingtontimes.com/news/2015/jun/3/florida-spring-break-destinations-tire-of-partyers/|title=Florida spring break destinations tire of partyers' bad behavior, seek revenue elsewhere|last=Quimby|first=Tom|date=June 3, 2015|work=The Washington Times|access-date=2018-05-29|language=en-US}}</ref><ref name=":3">{{Cite news|url=http://www.sun-sentinel.com/features/fl-spring-broke-documentary-20160304-story.html|title='Spring Broke' documentary on Fort Lauderdale-Daytona rivalry to air Friday|last=Diaz|first=Johnny|work=Sun-Sentinel.com|access-date=2018-05-29|language=en-US}}</ref> Soon after, beer and cigarette brands started advertising in Daytona Beach for spring break. ''[[MTV Spring Break]]'' coverage moved to Daytona Beach in 1986.<ref name=":3" /><ref>{{Cite news|url=http://www.papermag.com/a-history-of-mtv-spring-break-part-1-the-80s-1426028000.html|title=A History of "MTV Spring Break," Part 1: The '80s|date=2012-03-28|work=PAPER|access-date=2018-06-11|language=en|archive-date=June 12, 2018|archive-url=https://web.archive.org/web/20180612144920/http://www.papermag.com/a-history-of-mtv-spring-break-part-1-the-80s-1426028000.html|url-status=dead}}</ref> Kelly later called that decision a mistake, as locals experienced many problems during spring break every year.<ref name=":2" /><ref>{{Cite news|url=http://articles.sun-sentinel.com/1993-07-12/news/9301230616_1_black-college-reunion-tourism-officials-spring-break-s|archive-url=https://web.archive.org/web/20140726215852/http://articles.sun-sentinel.com/1993-07-12/news/9301230616_1_black-college-reunion-tourism-officials-spring-break-s|url-status=dead|archive-date=July 26, 2014|title=Daytona Beach May Kiss Spring Breakers Good-bye|work=tribunedigital-sunsentinel|access-date=2018-05-29|language=en}}</ref><ref>{{Cite news|url=https://www.orlandosentinel.com/1989/06/21/daytona-debates-spring-break/|title=Daytona Debates Spring Break|work=tribunedigital-orlandosentinel|access-date=2018-05-29|language=en}}</ref> Kelly's efforts to rein in the revelry included promoting athletic competitions called "Spring Games" to channel youthful energy in a wholesome direction,<ref name="SpringGames">{{cite news |title=Spring Games USA competes with bacchanalian traditions for minds and bodies of college students |work=Los Angeles Times |date=25 March 1989|id={{ProQuest|1249381954}} }}</ref> and proposing that hotels be billed for the cost of sending police to respond to calls during spring break.<ref name="BreakPatrols">{{cite news |title=Mayor: Bill Hotels for Police Calls Report Says $60,000 Spent for Spring Break Patrols |publisher=Orlando Sentinel |date=1 June 1989|id={{ProQuest|277532149}} }}</ref> In 1993, Kelly lost his bid for re-election as mayor, and Daytona Beach officials cut their spring break marketing budget and ties with MTV.<ref name=":3" /><ref>{{Cite news|url=http://www.papermag.com/a-history-of-mtv-spring-break-part-2-the-90s-1426029465.html|archive-url=https://web.archive.org/web/20160206020140/http://www.papermag.com/a-history-of-mtv-spring-break-part-2-the-90s-1426029465.html|url-status=dead|archive-date=February 6, 2016|title=A History of "MTV Spring Break," Part 2: The 90s|date=2012-03-29|work=PAPER|access-date=2018-06-11|language=en}}</ref>
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