Editing Product placement (section)

=====Product prominence=====
Product placement perceived to disrupt a movie, especially when repeated, were found in one study to be counterproductive. Moderate repetition of subtle product placements did not increase people's feelings of distraction.<ref>{{cite journal|last=Homer|first=Pamela Miles|title=Product Placements|journal=Journal of Advertising|volume=38|issue=3|pages=21–32|doi=10.2753/JOA0091-3367380302|year=2009|s2cid=219540666}}</ref>

Products that are integrated within the plot of a movie are better recall, although not if more than one product is shown at a time.<ref name="Bressoud 374"/> In one study placements connected to the story were recognized most often, products used by the main character were remembered less often and products in the background were remembered least often.<ref name="Yang and Roskos—Ewoldsen 2007" />

Placements were found more effective on a larger screen compared to on a smaller one.<ref name="Bressoud 374"/> Also, products placed in the first half of a movie tend to be remembered better than products in the second half of a movie, which demonstrates the primacy effect.<ref name="Bressoud 374"/>