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===Pacific Star era=== ====MTR and MyMP==== {{Main|Melbourne Talk Radio}} In December 2009, Pacific Star Network announced a joint-venture agreement with the [[Macquarie Radio Network]], operators of Sydney [[talk radio|talkback]] radio station [[2GB]], to supply radio programming into Melbourne.<ref>{{Cite news |title=Macquarie Radio and Pacific Star sign Interim Agreement |work=ASX ComNews |date=16 April 2010 |url=http://hotcopper.com.au/threads/ann-macquarie-radio-and-pacific-star-sign-interi.1149904/ |access-date=10 May 2015}}</ref> In April 2010, the joint-venture launched [[Melbourne Talk Radio|MTR 1377]], replacing 3MP programming on 1377 [[AM broadcasting|AM]].<ref>{{cite news |url=http://theage.com.au/opinion/society-and-culture/look-whos-talking--mtr-hits-the-airwaves-20100419-sn7g.html?autostart=1 |first=Karl |last=Quinn |date=19 April 2010 |access-date=26 April 2010 |newspaper=Age |publisher=Fairfax |title=Look who's talking - MTR hits the airwaves |url-status=dead |archive-url=https://web.archive.org/web/20100422175904/http://www.theage.com.au/opinion/society-and-culture/look-whos-talking--mtr-hits-the-airwaves-20100419-sn7g.html?autostart=1 |archive-date=22 April 2010 |df=dmy}}</ref> [[File:MyMP logo 2013.jpg|thumb|right|alt=MyMP logo (April 2010 β May 2015)|MyMP logo (April 2010 β May 2015)]] The easy listening music format continued on [[DAB+]] [[Digital radio in Australia|digital radio]] branded as MyMP, albeit without announcers. Announcers returned to MyMP on 13 May 2011, including Mark Johnson, John Tamb and Eddie Olek.<ref>{{cite web|title=MyMP, 3MP's new digital radio station|url=http://webdevsys.com/myMP.htm|publisher=WebDevSys|access-date=16 December 2012}}</ref> In October 2011, the [[Australian Communications and Media Authority]], acting on a complaint, shut down a [[pirate radio]] station operating from the Melbourne suburb of [[Chadstone, Victoria|Chadstone]], re-broadcasting the MyMP signal on AM radio.<ref>{{cite news|title=ACMA search, seizure and enforcement|url=https://www.amateurradio.com.au/news/acma-search-seizure-and-enforcement|access-date=23 May 2015|work=Amateur Radio Victoria|date=8 October 2011}}</ref> In March 2012, the MTR joint-venture entered [[administration (law)|administration]],<ref>{{Cite news |page=27 |last=Bodey |first=Michael |title=MTR closes, with loss of $15m |work=[[The Australian]] |date=3 March 2012 |url=http://www.theaustralian.com.au/media/mtr-closes-with-loss-of-15m/story-e6frg996-1226287790869 |access-date=5 March 2012}}</ref> and on 2 March ceased broadcasting. MyMP returned to the 1377 AM frequency shortly after.<ref>{{cite web|title=3MTR goes dark|url=https://www.radioinfo.com.au/news/3mtr-goes-dark|publisher=Radioinfo|date=2 March 2012|access-date=10 May 2015}}</ref> ====Return to AM==== In April 2012, MyMP was granted a power increase to better cover the northern and western areas of Melbourne β first applied for while operating as MTR.<ref>{{cite web|title=Reborn 3MP gets a power increase to better cover Melbourne|url=https://www.radioinfo.com.au/news/reborn-3mp-gets-power-increase-better-cover-melbourne|publisher=Radioinfo|date=4 April 2012|access-date=16 December 2012}}</ref> Also in 2012, MyMP introduced 'lifestyle weekends', with Phil Wall hosting ''My Fishing'' and Richard Stockman hosting ''My Wine & Food''. Former ''[[Sale of the Century]]'' host [[Glenn Ridge]] moved into weekday mornings, hosting ''My Melbourne''. In 2015, MyMP adopted the positioner of "Melbourne's greatest hits from the 60s, 70s & 80s", and in May reverted to the 3MP brand. In July, the newsroom shared between 3MP and sister station [[1116 SEN]] was closed, replaced with a service from [[Nine News (radio)|Macquarie National News]].<ref>{{cite news|last1=Gunn|first1=Nikole|title=Another one bites the dust|url=http://www.radiotoday.com.au/articles/nikole-gunn/7270-another-one-bites-the-dust.html|access-date=9 July 2015|work=Radio Today|date=8 July 2015}}</ref><ref>{{cite news|last1=Rawsthorne|first1=Sally|title="Melbourne's Home of Sport" shutters its newsroom|url=http://www.mediaweek.com.au/melbournes-home-of-sport-shutters-its-newsroom/|access-date=9 July 2015|work=[[MediaWeek]]|date=8 July 2015}}</ref> On 24 October 2016, the station relaunched as Classic Rock Radio.<ref>{{cite news |last1=Ward |first1=Miranda |title=Melbourne's 1116SEN launches new digital radio station Classic Rock |url=https://mumbrella.com.au/melbournes-1116sen-launches-digital-radio-station-classic-rock-403556 |access-date=11 October 2020 |work=[[Mumbrella]]|date=24 October 2016}}</ref> ====SEN+ and SEN Track==== {{Further|1116 SEN{{!}}SEN+|SEN Track}} On 13 August 2018, Classic Rock Radio was replaced with SEN+, an expansion of [[1116 SEN]].<ref>{{cite web | last=Wilson | first=Zanda | date=7 August 2018 | title=PSN rebrands 1377 AM to SEN+ | url=http://radiotoday.com.au/psn-rebrands-1377-am-to-sen/ | website=Radio Today | access-date=11 February 2019}}</ref> SEN+ was home to much of SEN's soccer coverage, with some additional unique cricket and racing coverage. The rest of the time it repeated the main SEN station. On 27 March 2020, SEN+ relaunched as [[SEN Track]], a [[horse racing|horse]] and [[greyhound racing]] station.<ref>{{cite web |title=SEN Track LIVE on 1377 SEN+ and the SEN App |url=https://www.sen.com.au/news/2020/03/27/sen-track-live-on-1377-sen-and-the-sen-app/ |website=www.sen.com.au |language=en}}</ref> On 5 June 2020, [[ACE Radio]] announced it had acquired the 3MP licence.<ref>{{cite news |last1=Challenor |first1=Jake |title=ACE Radio to purchase 1377AM Melbourne from Pacific Star |url=https://www.radiotoday.com.au/ace-radio1377am-melbourne/ |work=Radio Today (Australia) |date=5 June 2020}}</ref>
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