Editing Accor (section)

=== New multi-brand strategy ===
In 2007, Accor launched the serviced-apartments brand [[Adagio (hotel)|Adagio]] in a 50/50 venture with [[Pierre & Vacances]],<ref name="hotelnewsnow 24253">{{cite web|url=http://www.hotelnewsnow.com/Articles/24253/Mama-Shelter-deal-new-territory-for-Accor|title=Mama Shelter deal new territory for Accor|website=Hotelnewsnow.com|date=30 October 2014|access-date=8 September 2019}}</ref> relaunched [[Pullman Hotels and Resorts|Pullman]] as a premium hotel brand,<ref>{{cite web|url=https://www.businesstraveller.com/news/2007/12/12/accor-launches-pullman-brand/|title=Accor launches Pullman brand|website=Businesstraveller.com|date=12 December 2007|author=Mark Caswell|access-date=9 September 2019}}</ref> and the Australian All Seasons as a global midscale hotel brand. In 2008, it launched the [[MGallery]] collection of upscale "personality" hotels.<ref>{{cite web|url=https://www.businesstraveller.com/accommodation/2011/03/16/accors-mgallery-brand-to-make-uk-debut/|title=Accor's MGallery brand to make UK debut|website=Businesstraveller.com|date=16 March 2011|access-date=9 September 2019}}</ref>

In November 2010, Gilles Pélisson was replaced by [[Denis Hennequin]] as the head of Accor.<ref name="economist 2010/11/11"/> Accor split its hotel activities from its voucher activities, Accor Services (which became [[Edenred]] and was listed on the stock exchange).<ref>{{cite web|url=http://www.breakingtravelnews.com/news/article/accor-demerger-approved-by-shareholders/|title=Accor demerger approved by shareholders|website=Breakingtravelnews.com|date=30 June 2010|access-date=9 September 2019}}</ref> Suitehotel was merged with Novotel.<ref>{{Cite web|date=2010-05-20|title=SuiteNovotel : Accor fusionne Suitehotel et Novotel|url=https://www.tourmag.com/SuiteNovotel-Accor-fusionne-Suitehotel-et-Novotel_a38744.html|access-date=2022-01-31|website=TourMaG.com, le média spécialiste du tourisme francophone|language=fr}}</ref>

In 2011, Accor revamped the Ibis brand by creating [[ibis Styles]] (formerly All Seasons) and [[ibis budget|ibis ''budget'']] (formerly Etap Hotel).<ref>{{cite web|url=https://www.businesstraveller.com/accommodation/2012/06/22/ibis-accelerates-megabrand-revamp/|title=Ibis accelerates 'megabrand' revamp|website=Businesstraveller.com|date=22 June 2012|author=Scott Carey|access-date=8 September 2019}}</ref> The group sold the fine catering group Lenôtre,<ref>{{cite web|url=https://www.reuters.com/article/accor/sodexo-seen-buying-lenotre-unit-from-accor-report-idUSLDE76K1GW20110721|title=Sodexo seen buying Lenotre unit from Accor -report|website=Reuters.com|date=21 July 2011|access-date=8 September 2019}}</ref> and the [[Compagnie Internationale des Wagons-Lits]]. In 2012, the group launched the regional premium brand Grand Mercure in China (MeiJue),<ref>{{cite web|url=https://www.hospitalitynet.org/news/4059759.html|title=Accor claims its strong ambition for the luxury/upscale segment and targets a network of 400 hotels by 2015|website=Hospitalitynet.org|date=7 March 2013|access-date=8 September 2019}}</ref> and sold [[Motel 6]].<ref>{{cite web|url=https://www.reuters.com/article/uk-accor-m6/accor-to-sell-motel-6-to-blackstone-for-1-9-bln-idUSLNE84L01520120522|title=Accor to sell Motel 6 to Blackstone for $1.9 bln|website=Reuters.com|date=22 May 2012|access-date=8 September 2019}}</ref> In 2013, Accor redefined its group business model on two core competencies: hotel operator and brand franchisor (HotelServices), and hotel owner and investor (HotelInvest).<ref>{{cite web|url=https://www.traveldailymedia.com/accor-splits-business-into-two/|title=Accor splits business into two|website=Traveldailymedia.com|date=28 November 2013|author=Mark Elliott|access-date=9 September 2019}}</ref> The group acquired the premier apartment hotel brand The Sebel.<ref>{{cite web|url=https://www.hotelmanagement.com.au/2013/09/13/accor-grows-sebel-brand/|title=Accor grows Sebel brand|website=Hotelmanagement.com.au|date=13 September 2013|access-date=9 September 2019}}</ref>

In August 2013, [[Sébastien Bazin]] became chairman and CEO of Accor.<ref name=":0">{{cite web|url=https://www.reuters.com/article/accor-ceo/update-3-accor-chooses-bazin-to-drive-asset-light-hotels-strategy-idUSL6N0GS0II20130827|title=UPDATE 3-Accor chooses Bazin to drive asset-light hotels strategy|website=Reuters.com|date=27 August 2013|access-date=8 September 2019}}</ref> He introduced a new economic model around two poles: HotelServices, which operates and franchises hotels, and HotelInvest, which owns hotels and leads investments.<ref>{{in lang|fr}} Jean-Bernard Litzler, [https://bourse.lefigaro.fr/indices-actions/actu-conseils/sebastien-bazin-divise-accor-en-deux-pour-mieux-le-reveiller-540532 Sébastien Bazin divise Accor en deux pour mieux le réveiller], ''Lefigaro.fr'', 27 November 2013</ref>

In 2014, Accor bought a 35% share in Mama Shelter (5 hotels) whose chief designer is [[Philippe Starck]],<ref name="hotelnewsnow 24253"/> and  signed a strategic alliance with the China Lodging Group ([[Huazhu Hotels Group]] - 1900 hotels) to develop its hotel brands in China.<ref>{{cite web|url=https://www.ft.com/content/a165f9bc-83c9-11e4-9a9a-00144feabdc0|title=Accor signs deal for China expansion|website=Financial Times|date=14 December 2014|access-date=8 September 2019}}</ref>