Editing Ad blocking (section)

===User experience===
Ad blocking software may have other benefits to users' [[quality of life]], as it decreases Internet users' exposure to advertising and marketing industries, which promote the purchase of numerous consumer products and services that are potentially harmful or unhealthy<ref name="auto1">{{cite web |url=https://www.cheatsheet.com/money-career/7-advertising-tricks-you-should-stop-falling-for.html/ |title=7 Tricks Advertisers Use to Manipulate You into Spending More Money |first=Chloe |last=Della Costa |date=22 May 2017 |access-date=23 March 2019 |archive-date=23 March 2019 |archive-url=https://web.archive.org/web/20190323225452/https://www.cheatsheet.com/money-career/7-advertising-tricks-you-should-stop-falling-for.html/ |url-status=live }}</ref><ref>{{cite web |url=https://www.cheatsheet.com/money-career/why-kid-focused-fast-food-marketing-is-economically-toxic.html/ |title=Do You Know Who Spends All Day Thinking About Your Kids? |first=Sam |last=Becker |date=21 May 2015 |access-date=23 March 2019 |archive-date=23 March 2019 |archive-url=https://web.archive.org/web/20190323225448/https://www.cheatsheet.com/money-career/why-kid-focused-fast-food-marketing-is-economically-toxic.html/ |url-status=live }}</ref> and on creating the urge to buy immediately.<ref>{{cite web |url=https://www.entrepreneur.com/article/234410 |last=Templeman |first=Mike |title=10 Marketing Tricks From the Pros |date=3 June 2014 |access-date=23 March 2019 |archive-date=31 May 2016 |archive-url=https://web.archive.org/web/20160531074636/https://www.entrepreneur.com/article/234410 |url-status=live }}</ref><ref>{{cite web |url=http://www.econtentmag.com/Articles/Editorial/Feature/Programmatic-Advertising-The-Tools-Tips-and-Tricks-of-the-Trade-109353.htm |title=Programmatic Advertising: The Tools, Tips, and Tricks of the Trade |last=Charski |first=Mindy |access-date=23 March 2019 |date=14 March 2016 |archive-date=10 June 2016 |archive-url=https://web.archive.org/web/20160610020256/http://www.econtentmag.com/Articles/Editorial/Feature/Programmatic-Advertising-The-Tools-Tips-and-Tricks-of-the-Trade-109353.htm |url-status=live }}</ref> The average person sees more than 5000 advertisements daily, many of which are from online sources.<ref>{{cite web |url=https://sjinsights.net/2014/09/29/new-research-sheds-light-on-daily-ad-exposures/ |title=New Research Sheds Light on Daily Ad Exposures |last=Johnson |first=Sheree |publisher=SJ Insights, LLC |access-date=29 August 2022 |date=29 September 2014}}</ref>

Unwanted advertising can also harm the advertisers themselves if users become annoyed by the ads. Irritated users might make a conscious effort to avoid the goods and services of firms which are using annoying "pop-up" ads which block the Web content the user is trying to view.<ref name="conferences.sigcomm.org">{{cite web |last1=Pujol |first1=Enric |first2=Oliver |last2=Hohlfeld |first3=Anja |last3=Feldmann |title=Annoyed Users: Ads and Ad-Block Usage in the Wild |publisher=ACM SigComm Conference |url=http://conferences.sigcomm.org/imc/2015/papers/p93.pdf |access-date=23 March 2019 |archive-date=30 June 2016 |archive-url=https://web.archive.org/web/20160630003216/http://conferences.sigcomm.org/imc/2015/papers/p93.pdf |url-status=live }}</ref> For users not interested in making purchases, the blocking of ads can also save time. Any ad that appears on a website exerts a toll on the user's "attention budget" since each ad enters the user's field of view and must either be consciously ignored or closed, or dealt with in some other way.  A user who is strongly focused on reading solely the content that they are seeking likely has no desire to be diverted by advertisements that seek to sell unneeded or unwanted goods and services.<ref name="conferences.sigcomm.org"/> In contrast, users who are actively seeking items to purchase might appreciate advertising, in particular targeted ads.<ref>{{cite web |last=Chapin |first=Andrew |title=Stop Annoying People: How to Create Ads People Want to See |publisher=SemRush Blog |url=https://www.semrush.com/blog/stop-annoying-people-how-to-create-ads-people-want-to-see/ |date=5 April 2016 |access-date=23 March 2019 |archive-date=23 March 2019 |archive-url=https://web.archive.org/web/20190323225450/https://www.semrush.com/blog/stop-annoying-people-how-to-create-ads-people-want-to-see/ |url-status=live }}</ref>