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=== Later models === In late 1985, [[Thomas Rattigan]] was promoted to [[Chief operating officer|COO]] of Commodore, and then to [[CEO]] in February 1986. He immediately implemented an ambitious plan that covered almost all of the company's operations. Among these was the long-overdue cancellation of the now outdated [[Commodore PET|PET]] and [[VIC-20]] lines, as well as a variety of poorly selling [[Commodore 64]] offshoots and the [[Commodore 900]] [[workstation]] effort.<ref name=p6p2/> Another one of the changes was to split the Amiga into two products, a new high-end version of the Amiga aimed at the creative market, and a cost-reduced version that would take over for the Commodore 64 in the low-end market.<ref name=p6p2>{{cite web |url=https://arstechnica.com/gadgets/2008/02/amiga-history-part-6/2/ |title=A history of the Amiga, part 6: stopping the bleeding |website=Ars Technica |first=Jeremy |last=Reimer |date=11 February 2008 |access-date=14 June 2017 |archive-url=https://web.archive.org/web/20170704112950/https://arstechnica.com/gadgets/2008/02/amiga-history-part-6/2/ |archive-date=4 July 2017 |url-status=live |df=dmy-all }}</ref> These new designs were released in 1987 as the [[Amiga 2000]] and [[Amiga 500]], the latter of which went on to widespread success and became their best selling model. Similar high-end/low-end models would make up the Amiga line for the rest of its history; follow-on designs included the [[Amiga 3000]]/[[Amiga 500 Plus]]/[[Amiga 600]], and the [[Amiga 4000]]/[[Amiga 1200]]. These models incorporated a series of technical upgrades known as the [[Amiga Enhanced Chip Set|ECS]] and [[Amiga Advanced Graphics Architecture|AGA]], which added higher resolution displays among many other improvements and simplifications.{{Sfn|Loguidice|Barton|2014|pp=162β163}} The Amiga line sold an estimated 4,910,000 machines over its lifetime.<ref name="ahoy">{{cite AV media |url=https://www.youtube.com/watch?v=AXCWYKSjHnI |title=Nobody Knows How Many Amigas Commodore Sold |last=Brown |first=Stuart |work=Ahoy |via=[[YouTube]] |date=30 August 2024 |access-date=31 August 2024}}</ref>{{Self-published source|date=December 2024}} The machines were most popular in the UK and Germany, with about 1.5 million sold in each country, and sales in the high hundreds of thousands in other European nations. The machine was less popular in North America, where an estimated 700,000 were sold.<ref name="amigahistory">{{cite web |url=http://www.amigahistory.plus.com/sales.html |title=Commodore-Amiga Sales Figures |first=Gareth |last=Knight |website=Amiga history guide |access-date=2019-01-20 |archive-url=https://web.archive.org/web/20180927041337/http://www.amigahistory.plus.com/sales.html |archive-date=2018-09-27 |url-status=dead }}</ref><ref name="commodorereport">{{cite web |url=http://xboxahoy.com/downloads/commodore-annual-report-1993.pdf |title="Commodore Annual Report 1993" |website=XboxAhoy |access-date=2024-08-30 }}</ref><ref name="AF47">{{cite magazine |last1=Dyson |first1=Marcus |title=World of Commodore New York |magazine=[[Amiga Format]] |date=13 May 1993 |issue=47 (June 1993) |pages=16β7, 20β1 |url=https://archive.org/details/AmigaFormatMagazine_201902/Amiga_Format_Issue_047_1993_06_Future_Publishing_GB/page/n15/mode/2up}}</ref> In the United States, the Amiga found a niche with enthusiasts and in [[vertical market]]s for [[video processing]] and editing.<ref>{{cite magazine|title=The Next Generation 1996 Lexicon A to Z|magazine=[[Next Generation (magazine)|Next Generation]]|issue=15 |publisher=[[Imagine Media]]|date=March 1996|pages=29β30}}</ref> In Europe, it was more broadly popular as a home computer and often used for [[video game]]s.<ref name=NGen39/> Beginning in 1990, the Amiga overlapped with the European release of the [[Fourth generation of video game consoles|16-bit]] [[Mega Drive]], then the [[Super NES]] in 1992. Commodore UK's Kelly Sumner did not see [[Sega]] or [[Nintendo]] as competitors, but instead credited their marketing campaigns which spent over {{Β£|40 million|long=no}} or {{US$|{{To USD|40|GBR|year=1993|round=yes}},000,000|long=no|1993|round=-7}} for promoting video games as a whole and thus helping to boost Amiga sales.<ref name="AF47"/> Some games were released for both 16-bit consoles and the Amiga, such as ''[[Chuck Rock]]'' and ''[[Zool]]''.
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