Editing Archigram (section)

===1970's===

By the early 1970s, the group had changed its strategy. In 1973, wrote Theo Crosby,<ref>in ''How to play the environment game'', Penguin, p.49</ref> its members had "found their original impulses towards megastructures blunted by the changing intellectual climate in England, where the brash dreams of modern architects are received with ever-increasing horror. They are now more concerned with the infiltration of technology into the environment at a much less obvious level."

{{Cquote|If we consider for a moment [[Christo]]'s seminal work – the 'wrapped cliff' – we might see it in one of two ways: as a wrapped cliff or, preferably, as the point at which all other cliffs are unwrapped. An Archigram project attempts to achieve this same altered reading of the familiar (in the tradition of Buckminster Fuller's question, 'How much does your building weigh?'). It provides a new agenda where nomadism is the dominant social force; where time, exchange, and metamorphosis replace stasis; where consumption, lifestyle, and transience become the programme; and where the public realm is an electronic surface enclosing the globe —David Greene<ref>Crompton, Dennis (ed.) (1999). ''Concerning Archigram...'' London: Archigram Archives; prologue</ref>}}

The group was supported by mainstream architects, such as [[David Rock (architect)|David Rock]] of [[Building Design Partnership|BDP]]. Rock later nominated Archigram for the [[RIBA]] [[Royal Gold Medal]], which they received in 2002.<ref>[http://www.bartlett.ucl.ac.uk/architecture/people/showcase/01-02/archigram.htm ''ARCHIGRAM - RIBA Royal Gold Medalists 2002''] {{webarchive |url=https://web.archive.org/web/20110526115137/http://www.bartlett.ucl.ac.uk/architecture/people/showcase/01-02/archigram.htm |date=26 May 2011 }} Citation by '''David Rock''' retrieved 11 April 2007.</ref>