Editing Art Modell (section)

===Modell's team promotions===
Using his background in advertising to market the team, Modell showed a flair for promotions, with one popular innovation coming in 1962 by scheduling pro football preseason doubleheaders at [[Cleveland Stadium]]. Modell also became active in NFL leadership, serving as NFL President from {{nfly|1967}} to {{nfly|1969}},<ref name=nwprxy>{{cite news |url=https://news.google.com/newspapers?id=meBOAAAAIBAJ&sjid=hAEEAAAAIBAJ&pg=6169%2C3458753 |work=Toledo Blade |location=(Ohio) |agency=Associated Press |title=Browns' Modell new NFL prexy |date=May 27, 1967 |page=20}}</ref> and using his television connections to help negotiate the league's increasingly lucrative [[NFL on television|television contracts]]. Under his tenure, the NFL Players Association was formally recognized by the owners in 1968 as a representative of the players that (after a brief strike) resulted in the first [[NFL collective bargaining agreement]] being reached.<ref>{{cite web | url=https://www.espn.com/nfl/news/story?page=nfl_labor_history | title=Chronology of NFL labor history since 1968 | date=March 3, 2011 }}</ref>

It was he who agreed to move his team (alongside the [[1970 Baltimore Colts season|Baltimore Colts]] and the [[1970 Pittsburgh Steelers season|Pittsburgh Steelers]]) to the newly formed [[American Football Conference]] as part of the [[AFL–NFL merger]] in {{nfly|1970}}. Modell was willing to provide his team as an opponent for both the first prime time [[NFL on Thanksgiving Day|Thanksgiving]] game in [[1966 Cleveland Browns season|1966]] and the opening ''[[Monday Night Football]]'' broadcast in [[1970 Cleveland Browns season|1970]].<ref name=ginsburg/> He was chairman of the league Television Committee from 1962 to 1993.<ref>{{Cite web |last= |first= |date=2012-09-07 |title=Art Modell's decision to move Cleveland Browns haunted him for rest of life |url=https://www.cleveland.com/browns/2012/09/art_modell_never_really_recove.html |access-date=2024-01-09 |website=cleveland |language=en}}</ref> At the time he joined the committee, the league was negotiating deals for TV at a price of $14 million. By the time of the last deal Modell was involved with in {{nfly|1990}}, the league had made a television deal for $3.6 billion. 
<ref>{{cite web | url=https://www.latimes.com/entertainment/envelope/la-xpm-2012-sep-06-la-et-ct-art-modell-20120906-story.html | title=Art Modell helped pioneer big TV deals for NFL | website=[[Los Angeles Times]] | date=September 6, 2012 }}</ref>