Editing BYD Auto (section)

== Marketing ==

=== Branding ===
BYD Auto's original logo was used between 2003 and 2007. According to the company, the blue and white colours represent the sky and the clouds respectively.<ref>{{Cite web |title=比亚迪LOGO的释义，在2007年已由蓝天白云的老标换成了只用三个字母和一个椭圆组成的标志了，BYD的意思是build ... - 雪球 |url=https://xueqiu.com/8475894915/42723146 |access-date=2023-11-14 |website=Xuequiu}}</ref><ref>{{Cite web |title=比亚迪换标，全新logo已完成注册 |url=https://k.sina.cn/article_1887242885_707d0a8501900g1yd.html?ab=qiche&_rewriteTime=1699973802948 |access-date=2023-11-14 |website=Sina Auto}}</ref> The logo was criticised due to its resemblance to the [[BMW roundel]].<ref>{{Cite web |last=Beckwith |first=Jimi |date=2016-12-20 |title=Chinese copycat BMW logo prompts Shanghai court-ordered fine |url=https://www.autocar.co.uk/car-news/business/chinese-copycat-bmw-logo-prompts-shanghai-court-ordered-fine |access-date=2023-11-14 |website=Autocar |language=en}}</ref><ref>{{Cite web |date=2005-10-09 |title=BYD Auto F3 |url=https://paultan.org/2005/10/09/byd-auto-f3/ |access-date=2023-11-14 |website=Paul Tan's Automotive News |language=en-US}}</ref> It was replaced with the logo used by its parent company upon the introduction of the [[BYD F1]] (renamed to F0 later).<ref>{{Cite web |last=Gao |first=George |date=2008-04-25 |title='Chinese MINI' BYD F1 unveiled at Beijing auto show |url=https://autonews.gasgoo.com/m/6259.html |access-date=2023-11-14 |website=Gasgoo}}</ref>

On 1 January 2021, BYD Auto adopted a new brand logo, while other BYD businesses retained the older logo.<ref>{{Cite web |last=Tate |date=2021-01-02 |title=BYD Released All-New Vehicle Logo |url=https://www.chinapev.com/byd/byd-released-all-new-vehicle-logo/ |archive-url=https://web.archive.org/web/20220828075637/https://www.chinapev.com/byd/byd-released-all-new-vehicle-logo/ |archive-date=2022-08-28 |access-date=2023-11-14 |website=ChinaPEV}}</ref>

On 17 February 2022, the logo of BYD Auto was slightly revised with a narrower width to follow [[graphic design]] trends, coinciding with the introduction of the new BYD Company logo.<ref>{{Cite web |last=Zhang |first=Phate |date=2022-02-17 |title=BYD upgrades brand image with new logo |url=https://cnevpost.com/2022/02/17/byd-upgrades-brand-image-with-new-logo/ |access-date=2023-11-14 |website=CnEVPost |language=en-US}}</ref>

As the name "BYD" had no particular meaning, BYD Auto started adopting the slogan "Build Your Dreams" since it participated in the 2008 [[North American International Auto Show]] in the US.<ref>{{Cite web |last=邢 |first=文军 |date=2008-02-22 |title=专访王传福 比亚迪：成就你的梦想-搜狐汽车 |trans-title=Exclusive interview with Wang Chuanfu on BYD: Achieve your dream |url=https://auto.sohu.com/20080222/n255298249.shtml |access-date=2024-06-15 |website=Sohu}}</ref> In 2017, when the company released the [[BYD Tang#second|second-generation BYD Tang]], BYD Auto started placing "Build Your Dreams" badging at the rear of its vehicles, replacing the standard oval BYD logo.<ref>{{Cite web |date=2017-12-14 |title=独家：比亚迪唐二代实车图曝光 真正的大美SUV |trans-title=Exclusive: BYD Tang II real car pictures reveal the real Damei SUV |url=https://m.sohu.com/n/525232902/?wscrid=95360_4 |access-date=2023-11-14 |website=Sohu |language=zh-cn}}</ref> The badging was retained until late 2023, when the company announced that the badging would be dropped in favour of the three-letter BYD logo due to widespread criticisms.<ref>{{Cite web |last=Stopford |first=William |date=2023-09-04 |title=Dreams dashed as BYD makes key change to its vehicles' rears |url=https://www.carexpert.com.au/car-news/dreams-dashed-as-byd-makes-key-change-to-its-vehicles-rears |access-date=2023-11-14 |website=CarExpert |language=en}}</ref><ref>{{Cite web |last=Lim |first=Anthony |date=2023-09-01 |title=BYD to drop 'Build Your Dreams' rear badging on Atto 3 and Seal EVs in Europe following customer feedback |url=https://paultan.org/2023/09/01/byd-to-drop-build-your-dreams-rear-badging-on-atto-3-and-seal-evs-in-europe-following-customer-feedback/ |access-date=2023-11-14 |website=Paul Tan's Automotive News |language=en-US}}</ref>

==== Logo history ====
<gallery widths="180">
File:Byd-Logo.JPG|2003–2007
File:BuildYourDreams.svg|2007–2021
File:Byd Auto new logo.png|2021–2022 (wider than the current logo)
File:BYD Auto 2022 logo.svg|2022–present
</gallery>

=== Advertising and sponsorships ===
[[File:BYD Stand - UEFA EURO 2024 Fan Zone Hamburg 01.jpg|thumb|BYD stand at UEFA Euro 2024 Fan Zone [[Hamburg]], Germany]]
In December 2016, BYD signed American actor [[Leonardo DiCaprio]] as the brand's global brand ambassador for new energy vehicles.<ref>{{Cite web |last=Flannery |first=Russell |date=2016-12-20 |title=China New Energy Vehicle Maker BYD Signs Leonardo DiCaprio As Brand Ambassador |url=https://www.forbes.com/sites/russellflannery/2016/12/20/china-new-energy-vehicle-maker-byd-signs-leonardo-dicaprio-as-brand-ambassador/ |access-date=2024-04-01 |website=Forbes |language=en}}</ref>

In January 2024, BYD signed a deal with [[UEFA]] to be the official partner of [[UEFA Euro 2024|UEFA European Football Championship 2024]], replacing Volkswagen as the competition's mobility partner.<ref>{{Cite web |last=Cole |first=Dani |date=2024-01-12 |title=BYD named official partner of UEFA Euro 2024 |url=https://www.just-auto.com/news/byd-named-official-partner-of-uefa-euro-2024/ |access-date=2024-06-15 |website=Just Auto |language=en-US}}</ref>

In October 2024, BYD announced a global strategic partnership with [[Game Science]]'s action role-playing game ''[[Black Myth: Wukong]]'', becoming its exclusive automotive brand partner.<ref>{{Cite web  |date=2024-10-21 |title=BYD, Black Myth: Wukong enter into strategic partnership |url=https://autonews.gasgoo.com/m/70034913.html |access-date=2024-10-30 |website=Gasgoo |language=en-US}}</ref>