Editing Banner blindness (section)

==== Website familiarity ====
[[File:Standard web banner ad sizes.svg|thumb|upright=1.4|Standard web banner ad sizes circa 2009]]As a user becomes familiar with a webpage, they learn where to expect content, and where to expect adverts, and learn to ignore banner ads without looking at them.<ref name=":5">[null Drèze, X., & Hussherr, F. X. (2003). Internet advertising: Is anybody watching?.&nbsp;''Journal of interactive marketing'',&nbsp;''17''(4), 8-23.]</ref> [[Usability testing|Usability tests]] that compared the perception of banners between subjects searching for specific information and subjects aimlessly browsing seem to support this theory.<ref name=":9" /> A 2014 eye-tracking study examined how right-side images (in contrast to [[plain text]]) in Google AdWords affect users' visual behavior. The analysis concludes that the appearance of images does not change user interaction with ads.<ref>Ortiz-Chaves, L.; et al. (2014). "AdWords, images, and banner blindness: an eye-tracking study". ''El Profesional de la Información''. '''23''' (3): 279–287. [[Digital object identifier|doi]]:[[doi:10.3145/epi.2014.may.08|10.3145/epi.2014.may.08]].</ref>