Editing Boo.com (section)

== Headquarters and relaunch ==
The company had its headquarters along [[Carnaby Street]] in [[London]].<ref name="Wray">Wray, Richard. "[https://www.theguardian.com/technology/2005/may/16/media.business Boo.com spent fast and died young but its legacy shaped internet retailing]." ''[[The Guardian]]''. 16 May 2005. Retrieved on 12 March 2012.</ref> The company initially had 40 employees.<ref name="Sorkin">Sorkin, Andrew Ross. "[https://www.nytimes.com/2000/05/19/business/international-business-boocom-online-fashion-retailer-goes-out-of-business.html INTERNATIONAL BUSINESS; Boo.com, Online Fashion Retailer, Goes Out of Business]." ''[[The New York Times]]''. 19 May 2000. Retrieved on 12 March 2012.</ref> In October 1999, it had a total of eight offices and 400 employees<ref name="Wray"/> in [[Amsterdam]], [[Munich]], [[New York City]], [[Paris]], and [[Stockholm]].<ref name="Sorkin"/> It relaunched in the autumn of 2000 with Kate Buggeln, an ex-[[Bloomingdale's]] salesperson and Internet consultant, appointed as president. She told ''[[Women's Wear Daily]]'' that they were working to "expand beyond the portal business model into Boo products and Boo licensing."<ref>Seckler, Valerie, "Boo Names New Boss: Kate Buggelin," WWD, Mon. 17 July 2000, p.14</ref>