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===Specials=== ====Animated primetime holiday specials==== CBS was the original broadcast network home of the animated primetime holiday specials based on the ''[[Peanuts]]'' comic strip, beginning with ''[[A Charlie Brown Christmas]]'' in 1965. Over 30 holiday Peanuts specials (each for a specific holiday such as [[Halloween]]) were broadcast on CBS until 2000 when the broadcast rights were acquired by ABC. CBS also aired several primetime animated specials based on the works of [[Dr. Seuss]] (Theodor Geisel), beginning with ''[[How the Grinch Stole Christmas! (TV special)|How the Grinch Stole Christmas]]'' in 1966, as well as several specials based on the ''[[Garfield]]'' comic strip during the 1980s (which led to Garfield getting his [[Saturday-morning cartoon]] on the network, ''Garfield and Friends'', which ran from 1988 to 1995). ''[[Rudolph the Red-Nosed Reindeer (TV special)|Rudolph the Red-Nosed Reindeer]]'', produced in [[stop motion]] by [[Rankin/Bass]], has been another annual holiday staple of CBS; however, that special first aired on NBC in 1964. {{as of|2011}}, ''Rudolph'' and ''[[Frosty the Snowman (film)|Frosty the Snowman]]'' was the only two pre-1990 animated specials remaining on CBS; the broadcast rights to the ''Charlie Brown'' specials are now held by Apple,<ref>{{cite web|url=https://www.vulture.com/2020/10/its-the-great-pumpkin-charlie-brown-streaming-apple-tv.html|title=Apple TV+ Says: Welcome, Great Pumpkin|first=Josef|last=Adalian|work=Vulture|date=October 19, 2020|access-date=October 19, 2020|archive-date=October 19, 2020|archive-url=https://web.archive.org/web/20201019203209/https://www.vulture.com/2020/10/its-the-great-pumpkin-charlie-brown-streaming-apple-tv.html|url-status=live}}</ref> ''The Grinch'' rights by NBC,<ref>{{Cite news |last=Schneider |first=Michael |title=NBC Renews 'American Ninja Warrior', Acquires 'How the Grinch Stole Christmas' |url=https://www.tvinsider.com/34167/nbc-renews-american-ninja-warrior-acquires-how-the-grinch-stole-christmas/ |access-date=January 20, 2022 |archive-date=April 18, 2021 |archive-url=https://web.archive.org/web/20210418143757/https://www.tvinsider.com/34167/nbc-renews-american-ninja-warrior-acquires-how-the-grinch-stole-christmas/ |url-status=live }}</ref><ref>{{Cite news |last=Morgan |first=Chris |date=December 25, 2021 |title=20 facts you might not know about How the Grinch Stole Christmas |page=15 |work=Yardbarker |url=https://www.msn.com/en-us/tv/news/20-facts-you-might-not-know-about-how-the-grinch-stole-christmas/ss-AARCjnZ#image=15 |access-date=January 20, 2022 |archive-date=December 9, 2021 |archive-url=https://web.archive.org/web/20211209163608/https://www.msn.com/en-us/tv/news/20-facts-you-might-not-know-about-how-the-grinch-stole-christmas/ss-AARCjnZ#image=15 |url-status=live }}</ref> and the rights to the ''Garfield'' specials by [[Boomerang (TV network)|Boomerang]].<ref>{{Cite web|url=https://watch.boomerang.com/movies|title=Boomerang | Full Episodes of Your Family's Favorite Cartoons|website=Boomerang|access-date=April 9, 2020|archive-url=https://web.archive.org/web/20190608084708/https://watch.boomerang.com/movies|archive-date=June 8, 2019|url-status=live}}</ref>{{Citation needed|date=August 2017}} All of these animated specials, from 1973 to 1990, began with a fondly remembered seven-second animated opening sequence, in which the words "A CBS Special Presentation" were displayed in colorful lettering (the [[ITC Avant Garde]] typeface, widely used in the 1970s, was used for the title logo). The word "SPECIAL", in [[all caps]] and repeated multiple times in multiple colors, slowly zoomed out from the frame in a spinning counterclockwise motion against a black background, and rapidly zoomed back into frame as a single word, in white, at the end; the sequence was accompanied by a jazzy though majestic up-tempo fanfare with dramatic horns and percussion (which was edited incidental music from the CBS crime drama ''[[Hawaii Five-O (1968 TV series)|Hawaii Five-O]]'', titled "Call to Danger" on the [[Capitol Records]] soundtrack LP). This opening sequence appeared immediately before all CBS specials of the period (such as the [[Miss USA]] pageants and the annual presentation of the [[Kennedy Center Honors]]), in addition to animated specials. ====Classical music specials==== CBS was also responsible for airing the series of ''[[Young People's Concerts]]'', conducted by [[Leonard Bernstein]]. Telecast every few months between 1958 and 1972, first in black-and-white and then in color beginning in 1966, these programs introduced millions of children to [[classical music]] through the eloquent commentaries of Bernstein. The specials were nominated for several [[Emmy Award]]s, including two wins in 1961 and later in 1966,<ref>{{Citation|title=New York Philharmonic Young People's Concerts|url=https://www.imdb.com/title/tt3776668/awards|access-date=August 12, 2017|archive-url=https://web.archive.org/web/20171018015418/http://www.imdb.com/title/tt3776668/awards|archive-date=October 18, 2017|url-status=live}}</ref> and were among the first programs ever broadcast from the [[Lincoln Center for the Performing Arts]]. Over the years, CBS has broadcast three different productions of Tchaikovsky's ballet ''[[The Nutcracker]]'' β two live telecasts of the George Balanchine [[New York City Ballet]] production in 1957 and 1958 respectively, a little-known German-American filmed production in 1965 (which was subsequently repeated three times and starred [[Edward Villella]], [[Patricia McBride]] and [[Melissa Hayden (actress)|Melissa Hayden]]), and beginning in 1977, the [[Mikhail Baryshnikov]] staging of the ballet, starring the Russian dancer along with [[Gelsey Kirkland]] β a version that would become a television classic, and remains so today (the broadcast of this production later moved to PBS).{{Citation needed|date=August 2017}} In April 1986, CBS presented a slightly abbreviated version of ''Horowitz in Moscow'', a live piano recital by pianist [[Vladimir Horowitz]], which marked his return to Russia after over 60 years. The recital was televised as an episode of ''CBS News Sunday Morning'' (televised at 9:00 a.m. Eastern Time in the U.S., as the recital was performed simultaneously at 4:00 p.m. in Russia). It was so successful that CBS repeated it a mere two months later by popular demand, this time on videotape, rather than live. In later years, the program was shown as a standalone special on [[PBS]]; the current DVD of the telecast omits the commentary by [[Charles Kuralt]] but includes additional selections not heard on the CBS telecast.<ref>{{Cite news |last1=Taubman |first1=Philip |date=April 21, 1986 |title=FOR HOROWITZ IN MOSCOW, BRAVOS AND TEARS |work=The New York Times |url=https://www.nytimes.com/1986/04/21/arts/for-horowitz-in-moscow-bravos-and-tears.html |access-date=January 7, 2023 |issn=0362-4331}}</ref> In 1986, CBS telecast ''Carnegie Hall: The Grand Reopening'' in primetime, in what was then a rare move for a commercial broadcast network, since most primetime classical music specials were relegated to PBS and [[A&E (TV network)|A&E]] by this time. The program was a concert commemorating the re-opening of [[Carnegie Hall]] after its complete renovation. A range of artists were featured, from classical conductor Leonard Bernstein to popular music singer [[Frank Sinatra]]. ====''Cinderella''==== To compete with NBC, which produced the televised version of the [[Mary Martin]] Broadway production of ''[[Peter Pan (1954 musical)|Peter Pan]]'', CBS responded with a musical production of ''[[Cinderella (Rodgers and Hammerstein musical)|Cinderella]]'', with music by [[Richard Rodgers]] and lyrics by [[Oscar Hammerstein II]]. Based upon the [[Cinderella|classic Charles Perrault fairy tale]], it is the only Rodgers and Hammerstein musical to have been written for television. It was originally broadcast live in color on CBS on March 31, 1957, as a vehicle for [[Julie Andrews]], who played the title role; that broadcast was seen by over 100 million people. It was subsequently remade by CBS in 1965, with Lesley Ann Warren, Stuart Damon, [[Ginger Rogers]], and [[Walter Pidgeon]] among its stars; the remake also included the new song "Loneliness of Evening", which was originally composed in 1949 for ''[[South Pacific (musical)|South Pacific]]'' but was not performed in that musical.<ref name=recreates>{{cite news|title=Richard Rodgers recreates a ''Cinderella'' to be remembered|newspaper=[[San Mateo Times]]|date=February 19, 1966|edition=TV Week|page=54}}</ref><ref>{{cite web |url=https://www.imdb.com/title/tt0057950/ |title=Cinderella (1965, TV) |publisher=[[IMDb]] }}. Accessed February 8, 2010.</ref> This version was rebroadcast several times on CBS into the early 1970s, and is occasionally broadcast on various cable networks to this day; both versions are available on DVD.{{Citation needed|date=August 2017}} ====National Geographic==== CBS was also the original broadcast home for the primetime specials produced by the [[National Geographic Society]]. The Geographic series in the U.S. started on CBS in 1964, before moving to ABC in 1973 (the specials subsequently moved to PBS β under the production of Pittsburgh member station WQED β in 1975 and NBC in 1995, before returning to PBS in 2000). The specials have featured stories on many scientific figures such as [[Louis Leakey]], [[Jacques Cousteau]], and [[Jane Goodall]], that not only featured their work but helped make them internationally known and accessible to millions. A majority of the specials were narrated by various actors, notably [[Alexander Scourby]] during the CBS run. The success of the specials led in part to the creation of the [[National Geographic Channel]], a cable channel launched in January 2001 as a joint venture between the National Geographic Society and [[Fox Cable Networks]]. The specials' distinctive theme music, by [[Elmer Bernstein]], was also adopted by the National Geographic Channel. ====Other notable specials==== From 1949 to 2002, the [[Pillsbury Bake-Off]], an annual national cooking contest, was broadcast on CBS as a special. Hosts for the broadcast included [[Arthur Godfrey]], [[Art Linkletter]], [[Bob Barker]], [[Gary Collins (actor)|Gary Collins]], [[Willard Scott]] (although under contract with CBS' rival NBC), and [[Alex Trebek]]. The [[Miss USA]] [[beauty pageant]] aired on CBS from 1963 to 2002, during a large portion of that period, the telecast was often emceed by the host of one of CBS's game shows including Bob Barker from 1967 to 1987 (at which point Barker, an [[animal rights activist]] who eventually convinced producers of ''The Price Is Right'' to cease offering [[fur coat]]s as prizes on the program, quit in a dispute over their use), succeed by [[Alan Thicke]] in 1988, [[Dick Clark]] from 1989 to 1993, and [[Bob Goen]] from 1994 to 1996. The pageant's highest viewership was recorded in the early 1980s when it regularly topped the Nielsen ratings on the week of its broadcast.<ref>{{cite news|title=U.S. pulchritude tops TV charts|agency=[[Associated Press]]|newspaper=[[The Globe and Mail]]|page=15|date=May 21, 1980}}</ref><ref>{{cite news|title=Pageant tops Nielsen ratings|agency=Associated Press|newspaper=The Globe and Mail|page=15|date=May 19, 1982}}</ref><ref>{{cite news|title=Beauty pageant most-watched show|work=The Globe and Mail Associated Press|page=15|date=May 18, 1983}}</ref> Viewership dropped sharply throughout the 1990s and 2000s, from an estimated viewership of 20 million to an average of 7 million from 2000 to 2001.<ref>{{cite news|title=There She Goes: Pageants Move to NBC|author=Lisa de Moraes|newspaper=[[The Washington Post]]|date=June 22, 2002}}</ref> In 2002, [[Donald Trump]] (owner of the Miss USA pageant's governing body, the [[Miss Universe|Miss Universe Organization]]) brokered a new deal with NBC, giving it half-ownership of the Miss USA, Miss Universe and [[Miss Teen USA]] pageants and moving them to that network as part of an initial five-year contract,<ref>{{cite news|title=Trump moves pageants from CBS to NBC|newspaper=St. Petersburg Times|page=2B|date=June 22, 2002}}</ref> which began in 2003 and ended in 2015 after 12 years amid Trump's controversial remarks about Mexican immigrants during the launch of his [[2016 Donald Trump presidential campaign|2016 campaign for the Republican presidential nomination]].<ref>{{cite web|title=NBC: Done With Donald Trump, Miss USA, Miss Universe β Update|url=https://deadline.com/2015/06/nbc-donald-trump-cancels-miss-usa-miss-universe-1201461913/|website=[[Deadline Hollywood]]|publisher=Penske Media Corporation|date=June 29, 2015|access-date=July 1, 2015|archive-url=https://web.archive.org/web/20150630174133/http://deadline.com/2015/06/nbc-donald-trump-cancels-miss-usa-miss-universe-1201461913/|archive-date=June 30, 2015|url-status=live}}</ref> On June 1, 1977, it was announced that [[Elvis Presley]] had signed a deal with CBS to appear in a new television special. Under the agreement, CBS would videotape Presley's concerts during the summer of 1977; the special was filmed during Presley's final tour at stops in [[Omaha, Nebraska]] (on June 19) and [[Rapid City, South Dakota]] (on June 21 of that year). CBS aired the special, ''[[Elvis in Concert]]'', on October 3, 1977,<ref>{{cite web|title=Elvis in Concert |url=http://www.elvispresley.com.au/elvis/presley/elvis_in_concert.shtml |work=ElvisPresley.com.au |url-status=dead |archive-url=https://web.archive.org/web/20090504105529/http://elvispresley.com.au/elvis/presley/elvis_in_concert.shtml |archive-date=May 4, 2009 }}</ref> nearly two months after Presley died in his [[Graceland]] mansion on August 16. Since its inception in 1978, CBS has been the sole broadcaster of [[The Kennedy Center Honors]], a two-hour performing arts tribute typically taped and edited in December for later broadcast during the holiday season.
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