Editing Cebu Pacific (section)

=== COVID-19 and subsequent recovery (2020–present) ===
The [[COVID-19 pandemic]] significantly impacted the operations of Cebu Pacific in 2020, causing a three-month suspension of operations during the [[enhanced community quarantine in Luzon]] and a reduction of its workforce. Due to low passenger demand, the airline laid off 1,300 employees that year,<ref name="employees-rehire">{{Cite news|title=Cebu Pacific rehiring retrenched cabin crew |first=Ma. Cristina |last=Arayata |url=https://www.pna.gov.ph/articles/1159687 |work=Philippine News Agency |date=November 13, 2021 |access-date=September 13, 2022}}</ref> and sent fourteen aircraft to indefinite storage in [[Alice Springs]].<ref>{{Cite news|title=Cebu Pacific sends 14 planes for storage |first=Richmond |last=Mercurio |url=https://www.philstar.com/business/2020/08/09/2033850/cebu-pacific-sends-14-planes-storage |work=The Philippine Star |date=August 9, 2020 |access-date=September 13, 2022}}</ref> In 2021, Cebu Pacific raised a total of {{Philippine peso|40.5 billion}} ([[United States dollar|US]]${{Format price|{{To USD|40500000000|PHL|year=2021}}}}) to help the airline recover from the pandemic.<ref>{{Cite news|title=Cebu Pacific completes P40-B fundraising plan to sustain operations |work=ABS-CBN News |date=May 11, 2021 |url=https://news.abs-cbn.com/business/05/11/21/cebu-pacific-completes-p40-b-fundraising-plan-to-sustain-operations |access-date=January 28, 2023}}</ref>

[[File:Cebu Pacific Airbus A330-900neo (RP-C3900).jpg|thumb|An [[Airbus A330-900]] of Cebu Pacific on final approach at [[Ninoy Aquino International Airport]]. This particular aircraft has a '25' decal on the left side of the cockpit to commemorate the airline's [[Silver jubilee|25th anniversary]] in 2021.]]

On March 8, 2021, Cebu Pacific celebrated its [[silver anniversary|twenty-fifth anniversary]].<ref>{{Cite news |title=25 years of making moments happen with Cebu Pacific |website=CNN Philippines |date=March 8, 2021 |url=https://www.cnnphilippines.com/lifestyle/2021/3/8/25-years-of-making-moments-happen-with-cebu-pacific.html |access-date=December 3, 2023 |archive-date=December 3, 2023 |archive-url=https://web.archive.org/web/20231203110117/https://www.cnnphilippines.com/lifestyle/2021/3/8/25-years-of-making-moments-happen-with-cebu-pacific.html |url-status=dead }}</ref>

As travel demand recovers, it started rehiring retrenched employees in November 2021.<ref name="employees-rehire" /> In March 2022, Cebu Pacific flew its 200 millionth passenger from Manila to Cebu.<ref>{{Cite news|title=Cebu Pacific flies its 200 millionth passenger; set to restore 100% of pre-pandemic domestic capacity |url=https://manilastandard.net/lifestyle/travel-and-leisure/314218281/cebu-pacific-flies-its-200-millionth-passenger-set-to-restore-100-of-pre-pandemic-domestic-capacity.html |work=Manila Standard |date=March 31, 2022 |access-date=December 6, 2022}}</ref> By December 2022, the airline operated at 92% of pre-pandemic levels.<ref>{{Cite news|title=Every Juan flies: Cebu Pacific to fully restore int'l destinations by March 2023 |first=Kristofer |last=Purnell |work=Philstar |date=January 27, 2023 |access-date=August 1, 2023 |url=https://www.philstar.com/lifestyle/travel-and-tourism/2023/01/27/2240179/every-juan-flies-cebu-pacific-fully-restore-intl-destinations-march-2023}}</ref> That same year, after three consecutive financial years of losses, Cebu Pacific reported its first full-year post-pandemic profit.<ref>{{Cite news|title=Cebu Pacific books P8 billion profit in 2023 |first=Elijah Felice |last=Rosales |work=The Philippine Star |date=March 28, 2024 |url=https://www.philstar.com/business/2024/03/28/2343759/cebu-pacific-books-p8-billion-profit-2023 |access-date=March 28, 2024}}</ref>

In January 2023, Cebu Pacific resumed flights to [[China]], with the exception of [[Beijing]].<ref>{{Cite news|title=Budget carriers fly back to China |first=Elijah Felice |last=Rosales |work=The Philippine Star |date=January 30, 2023 |url=https://www.philstar.com/business/2023/01/30/2241099/budget-carriers-fly-back-china |access-date=February 17, 2023}}</ref> On April 21, 2023, Cebu Pacific reopened its [[Pampanga]] hub at [[Clark International Airport]].<ref>{{Cite news|title=CEB restarts Clark hub |first=Bernie |last=Cahiles-Magkilat |date=April 21, 2023 |url=https://mb.com.ph/2023/4/21/ceb-restarts-clark-hub |work=Manila Bulletin |access-date=August 1, 2023}}</ref>  On July 16, 2024, it expanded its [[Bangkok]] operations by launching thrice-weekly flights to [[Don Mueang International Airport]] to complement its twice-daily [[Suvarnabhumi Airport|Suvarnabhumi]] flights.<ref name="dmk">{{cite web |last1=Salcedo |first1=Dirk |title=Cebu Pacific to launch Manila-Don Mueang flights |url=https://www.aviationupdatesph.com/2024/05/cebu-pacific-to-launch-manila-don-mueang-flights/ |website=Aviation Updates Philippines |date=9 May 2024 |access-date=6 August 2024}}</ref>

On February 28, 2024, Cebu Pacific was awarded the Best Airline award at the Routes Asia Awards 2024 for its "exceptional contributions to airport and destination marketing in the Asia Pacific region". It was also awarded Best Low-Cost Airline Brand and Most Sustainable Low-Cost Airline in the Philippines for 2023 by the World Economic Magazine.<ref name="sunstar">{{cite news |last1= |first1= |title=Cebu Pacific named Best Airline at Routes Asia Awards 2024|url= https://www.sunstar.com.ph/manila/cebu-pacific-named-best-airline-at-routes-asia-awards-2024#google_vignette|accessdate=March 3, 2024 |publisher=[[SunStar]] |date=March 1, 2024}}</ref>

In July 2024, Cebu Pacific shelved its plans to expand its long-haul operations.<ref>{{Cite news|title=Still no to long haul for Cebu Pacific |first=Marianne V. |last=Go |work=The Philippine Star |date=July 8, 2024 |url=https://www.philstar.com/business/2024/07/08/2368468/still-no-long-haul-cebu-pacific |access-date=September 19, 2024}}</ref> It then reduced its flights to China due to weak demand amid [[South China Sea disputes|geopolitical tensions]], and likewise terminated flights to Beijing.<ref name="cnx">{{Cite news|title=Cebu Pacific launching Manila-Chiang Mai route; reducing China flights |first=Jekki |last=Pascual |work=ABS-CBN News |date=August 1, 2024 |url=https://news.abs-cbn.com/business/2024/8/1/cebu-pacific-to-launch-direct-flights-between-manila-and-chiang-mai-1354 |access-date=August 6, 2024}}</ref> The airline focused instead on expanding regionally within a five-hour radius, launching flights to secondary cities in [[Southeast Asia]].<ref name="cnx"/> As part of its regional expansion, it started flying thrice weekly to [[Da Nang]] on December 7, 2023,<ref>{{Cite news|title=Cebu Pacific adds Da Nang to Vietnam network |first=Elijah Felice |last=Rosales |work=The Philippine Star |date=December 9, 2023 |url=https://www.philstar.com/business/2023/12/09/2317444/cebu-pacific-adds-da-nang-vietnam-network |access-date=October 13, 2024}}</ref> and [[Chiang Mai]] on October 29, 2024.<ref>{{Cite news|title=Cebu Pacific launches direct Manila-Chiang Mai flights |first=Dirk Andrei |last=Salcedo |url=https://www.aviationupdatesph.com/2024/10/cebu-pacific-launches-direct-manila-chiang-mai-flights/ |work=Aviation Updates Philippines |date=October 30, 2024 |access-date=October 30, 2024}}</ref> It also returned to [[Kaohsiung]] after a fifteen-year hiatus in August.<ref>{{Cite news|title=Cebu Pacific resumes direct flights to Kaohsiung in Taiwan |work=ABS-CBN News |date=August 17, 2024 |url=https://news.abs-cbn.com/business/2024/8/17/cebu-pacific-resumes-direct-flights-to-kaohsiung-in-taiwan-1435 |access-date=October 13, 2024}}</ref>

Contiuning its domestic expansion, Cebu Pacific expanded its regional network in [[Visayas]] and [[Mindanao]], launching eighteen new inter-island routes from its hubs in [[Cebu]], [[Davao City]], and [[Iloilo]], as well as select flights from [[Clark Freeport Zone|Clark]].<ref>{{Cite news|title=CEB further expands Vismin network with 18 new routes |first=Ehda M. |last=Dagooc |work=The Freeman |date=September 18, 2024 |publisher=[[The Philippine Star]] |location=[[Cebu City]] |url=https://www.philstar.com/the-freeman/cebu-business/2024/09/18/2386087/ceb-further-expands-vismin-network-18-new-routes |access-date=13 October 2024}}</ref> Likewise, new international services from these hubs were either launched or revived: new direct flights from Cebu to Bangkok (Don Mueang) and [[Osaka]] began in mid-October, while Davao–[[Hong Kong]] services were relaunched in the same month including a new Davao–Bangkok service. It also resumed international flights from [[Iloilo International Airport]] after a four-year hiatus.<ref>{{Cite news|title=Iloilo Airport resumes Hong Kong flight |first=Perla |last=Lena |date=October 28, 2024 |url=https://www.pna.gov.ph/articles/1236597 |work=Philippine News Agency |access-date=October 30, 2024}}</ref>

On December 11, 2024, Cebu Pacific flew its 250 millionth passenger from Singapore to Manila.<ref>{{Cite news|title=Cebu Pacific hits 250 millionth passenger milestone |work=GMA Integrated News |date=December 13, 2024 |url=https://www.gmanetwork.com/news/money/companies/929874/cebu-pacific-hits-250-millionth-passenger-milestone/story/ |access-date=January 16, 2025}}</ref> On January 16, 2025, it launched direct flights to [[Sapporo]].<ref>{{Cite news|title=Cebu Pacific now flying direct to Japan's 'Winter Capital' Sapporo |first=Arthur |last=Fuentes |work=ABS-CBN News |date=16 January 2025 |url=https://www.abs-cbn.com/news/world/2025/1/14/japanese-tourist-magnet-kyoto-to-hike-hotel-taxes-1706 |access-date=16 January 2025}}</ref>