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Collective behavior
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====The public==== Boom distinguishes the '''crowd''', which expresses a ''common emotion'', from a '''public''', which discusses a ''single issue''. Thus, a public is not equivalent to all of the members of a society. Obviously, this is not the usual use of the word, "public." To Park and Blumer, there are as many publics as there are issues. A public comes into being when discussion of an issue begins, and ceases to be when it reaches a decision on it.
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