Editing Daewon Song (section)

===Matix Clothing===
In 1998, Song founded the Matix Clothing apparel company with fellow professional skateboarder, Tim Gavin (retired), and distribution company, Podium Distribution (the Dunlap brothers, Kevin and Brian).<ref name="Who">{{cite web|title=Who Is Daewon Song?|url=http://vimeo.com/61052180|work=Matix Clothing on Vimeo|publisher=Vimeo LLC|access-date=March 14, 2013|format=Video upload|date=March 7, 2013}}</ref> In March 2013, Song explained the initial period of the brand's formation:

<blockquote>
Gavin brought Rudy Johnson, [[Jeron Wilson]] and [[Sean Sheffey]]; and then for me, I brought [[Marc Johnson (skateboarder)|Marc Johnson]], Rodney Mullen and, ahh, JB Gillett. And that was our team—including me and Gavin; so there was eight. I remember when it first started—me, Kevin and Brian and Gavin&nbsp;... just funny how all these things we talked about on the kitchen floor, having pizza, it actually went into motion, and it was, like, "Wow, here are the first samples!"<ref name="Who" /></blockquote>

Song further explained that he was responsible for the origin of the Matix logo, after he drew a squiggle on a napkin that reminded him of someone pushing along on a skateboard. As of 2013, the brand had been existence for fifteen years and Song stated in March of that year, "we are still pushing strong".<ref name="Who" />

The ''Transworld Business'' website announced on July 2, 2012, that Matix Clothing had been acquired by "technical apparel brand", Westlife Distribution; the deal included [[intellectual property]], [[inventory]] and [[accounts receivable]].<ref>{{cite web|title=Westlife Distribution Acquires Matix|url=http://business.transworld.net/102451/features/102451/|work=Transworld Business|access-date=August 5, 2012|author=Mike Lewis|date=July 2, 2012}}</ref>

In a press release on September 4, 2012, Matix announced the re-signing of Daewon Song, Marc Johnson, and Mike Anderson to its team roster (notably absent was young and popular former rider, [[Torey Pudwill]]). The press release confirmed the relocation of the brand to Los Angeles, and company president, Brian Dunlap, stated, "I'm thrilled with the Westlife transition so far, and bringing these guys back onto the program was key. We have longstanding relationships and friendships that were important to keep intact, and the brand image will only grow stronger with such a good crew representing for us."<ref>{{cite web|title=Matix Keeps Top Talent|url=http://theskateboardmag.com/2012/09/matix-keeps-top-talent/|work=The Skateboard Mag|publisher=Strictly Skateboarding|access-date=September 7, 2012|author=Templeton Elliot|date=September 4, 2012|archive-url=https://web.archive.org/web/20120907011935/http://theskateboardmag.com/2012/09/matix-keeps-top-talent/|archive-date=September 7, 2012|url-status=dead}}</ref>

As of March 2013, the Matix skate team consisted of Song, Johnson, Mike Anderson, Zach Wallin, Auby Taylor, and Matt Berger<ref>{{cite web|title=Ambassadors|url=http://matixclothing.com/ambassadors|work=Matix Clothing|access-date=March 14, 2013|date=March 2013|archive-url=https://web.archive.org/web/20130114141340/http://matixclothing.com/ambassadors|archive-date=January 14, 2013|url-status=dead}}</ref>—at this time, Song, Johnson, and Anderson all had signature clothing collections for sale.<ref>{{cite web|title=Shop|url=http://matixclothing.com/shop|work=Matix Clothing|access-date=March 14, 2013|date=March 2013}}</ref> Together with 686, a snowboard company, the company relocated to a new premises in [[Compton, California|Compton]], California, US in 2013.<ref>{{cite web|title=Sunday Biz: Matix President Brian Dunlap & In-Store Case Study With Sun Diego|url=http://business.transworld.net/138641/features/sunday-biz-matix-president-brian-dunlap-in-store-case-study-with-sun-diego/?pid=47579#ngtop|work=TransWorld Business|publisher=GrindMedia, Inc|access-date=October 12, 2013|author=Kailee Bradstreet|date=September 15, 2013}}</ref> The Matix Fall 2014 catalog video, filmed in the [[Sierra Nevada (U.S.)|Sierra Nevada]] region of California, US, was published on the brand's [[Vimeo]] channel.<ref>{{cite web|title=Matix presents Fall14 in the Sierras|url=http://vimeo.com/79908896|website=Matix Clothing on Vimeo|publisher=Vimeo|access-date=July 22, 2014|format=Video upload|date=November 2013}}</ref>{{main|DVS Shoes}}

A press release from the Sequential Brands Group, which acquired the shoe brand in mid-2012, revealed that Song had renewed his contract with the company for a further three years. The CEO of the licensing and branding company, Colin Dyne, explained in the press release that "It is critically important to us that the authenticity and integrity of the DVS brand remain {{sic|in tact}}. By moving forward with Daewon, a legend in the skate arena, DVS is remaining true to its heritage". Song stated in the same document that "DVS has been family since 1997 and has always had my back 100% and I will always have {{sic|thei|r's|}}, 100%!!! Re-signing wasn't even a question! Just needed to make sure the damn pen worked!".<ref name="Sequential">{{cite web|title=Daewon Re-Signs With DVS|url=http://www.skateboardermag.com/industry-news/daewon-resigns-with-dvs/|archive-url=https://archive.today/20130208183107/http://www.skateboardermag.com/industry-news/daewon-resigns-with-dvs/|url-status=dead|archive-date=February 8, 2013|work=Skateboarder Magazine|publisher=GrindMedia, LLC|access-date=August 14, 2012|author=Sequential Brands Group|format=Press release|date=August 7, 2012}}</ref>

On August 28, 2012, Song revealed in a Twitter post that he had commenced work on a new DVS project.<ref>{{cite web|title=Just took my newbie outta the freezer for this hot ass day!! @dvsshoecompany project in the works!!!|url=https://twitter.com/daewon1song/status/240529635870400512|work=Daewon Song on Twitter|publisher=Twitter|access-date=January 22, 2013|date=August 28, 2012}}</ref>

Song received the cover of ''The Skateboard Mag'', as part of a feature on the DVS Shoes tour to [[Detroit]], US that occurred in late-2012—the photo is credited to Anthony Acosta, a close friend of Song.<ref>{{cite web|title=another amazing spot that only @daewon1song could rip like this. check out the @dvsskateboarding Detroit vid for the footy. @SkateboardMag 👍|url=https://www.pheed.com/Matixclothing/2916422/15095|work=Matix Clothing on Pheed|publisher=Pheed|access-date=January 13, 2013|format=Photo upload|date=January 13, 2013|archive-url=https://web.archive.org/web/20160304085739/https://www.pheed.com/Matixclothing/2916422/15095|archive-date=March 4, 2016|url-status=dead}}</ref> Song was previously featured on the cover of ''The Skateboard Mag'', in a photo also taken by Acosta, skating a transitional structure that was tied to the back of a truck in [[Norwalk, California]], US—Acosta has explained:

<blockquote>
I found this sheet-metal halfpipe sitting on a truck bed about two miles from where I used to live. I knew Daewon was the guy to call for this natural miniramp. We shot a few things that day and ended up getting a cover of ''The Skateboard Mag'' with one of the photos.<ref>{{cite web|title=Anthony Acosta: Skater Turned Photographer – Daewon Song|url=http://espn.go.com/action/gallery?id=4427874&image=3|archive-url=https://archive.today/20130216033548/http://espn.go.com/action/gallery?id=4427874&image=3|url-status=dead|archive-date=February 16, 2013|work=ESPN|access-date=13 January 2013|author=Anthony Acosta|year=2013}}</ref></blockquote>

The DVS Shoes Facebook profile published the advertisement for Song's thirteenth signature shoe model, part of the "Daewon Song Signature Series", named the "Daewon 13"—Song is photographed performing a trick on a rust-covered structure that is in a coastal location.<ref>{{cite web|title=Our new ad with Mr Daewon Song|url=https://www.facebook.com/photo.php?fbid=10151411879782464&set=a.10150728209477464.458580.75616387463&type=1&theater|work=DVS Shoes on Facebook|publisher=Facebook|access-date=January 22, 2013|format=Photo upload|date=January 21, 2013}}</ref>

One-time DVS filmer, Colin Kennedy, released a video compilation that he had produced with the use of footage filmed during the ''Skate More'' period, entitled "Daewon vs H2O". The compilation shows various settings in which Song filmed skateboarding tricks in locations where water was a primary factor, including a metropolitan sculpture of a movie reel situated within a pool of water. Part of Kennedy's blurb for the video stated, "Daewon likes a challenge. Watch any of his video parts and you'll see what I mean&nbsp;... You name it and he's skated it, or at least tried." The footage that is used in the video was shot between 2002 and 2005.<ref>{{cite web|title=Daewon vs H2O|url=https://www.youtube.com/watch?v=QnqNEGePx0c |archive-url=https://ghostarchive.org/varchive/youtube/20211212/QnqNEGePx0c| archive-date=2021-12-12 |url-status=live|work=YouTube|publisher=Google, Inc|access-date=January 30, 2013|author=Colin Kennedy|format=Video upload|date=January 28, 2013}}{{cbignore}}</ref>