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David Crane (programmer)
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===Absolute Entertainment=== Following Activision, Crane worked independently, including finishing research work on a video game system for [[Hasbro]].{{sfn|Fleming|2007}}{{sfn|Cifaldi|2005}} By January 1989, Crane became the Senior Designer at the publishing company [[Absolute Entertainment]], a company formed by former Activision staff member [[Garry Kitchen]].{{sfn|Computer Entertainer includes The Video Game Update|1989|p=11|ref=DC-Join-AE}}{{sfn|Hunt|2010|p=91}} Kitchen contacted the Japanese company [[Nintendo]] for the rights to develop games for their [[Nintendo Entertainment System]] (NES) console, which led to him being continuously rejected by the company.{{sfn|Packwood|2021|pp=53-54}} This led to Crane creating a development system for the NES, making them be the first company in North America to be licensed to program games for the NES.{{sfn|Packwood|2021|p=54}} At Absolute, Crane worked on titles for the Atari 2600, the NES, and the [[Super Nintendo Entertainment System]]. Among these games at were ''Super Skateboardin''', several games based on ''[[The Simpsons]]'' license, and two of his own creations: ''[[A Boy and His Blob: Trouble on Blobolonia|A Boy and his Blob]]'' (1990) and ''[[David Crane's Amazing Tennis]]'' (1992).{{sfn|Cifaldi|2005}} Crane recalled in a 2005 interview with [[Frank Cifaldi]] that the team "had a lot of fun on the development side, but under the rule of Nintendo, the publishing side of the game business was really tough."{{sfn|Cifaldi|2005}} Crane said that to make any profit, the publisher had to predict how many games would sell in the market, saying that "If their estimate was off by 10% either way they were likely to lose money on the game."{{sfn|Cifaldi|2005}} Absolute closed in 1995. Crane recalled that "It was painful to close down Absolute, but the same was happening to small publishers all around the world."{{sfn|Hunt|2010|p=91}}
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