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Demon Days
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===Reject False Icons=== The phrase "Reject False Icons" was first mentioned on 24 November 2004 on a Gorillaz mail out to fans.<ref>{{cite web|url=http://gorillaz-news.livejournal.com/10232.html |title='Reject False Icons' Gorillaz mailout / new site up 8 December |access-date=12 February 2007 |date=25 November 2004 |publisher=Gorillaz-Unofficial |url-status=dead |archive-url=https://web.archive.org/web/20110719050202/http://gorillaz-news.livejournal.com/10232.html |archive-date=19 July 2011 }}</ref> On 8 December, the Gorillaz website was re-opened with a brand new music video, "Rockit", which has the saying "Reject False Icons" at the end.<ref>{{cite web|url=http://gorillaz-news.livejournal.com/10601.html |title='Rock It' new Gorillaz video premiered on new site β possible single? |access-date=12 February 2007 |date=8 December 2004 |publisher=Gorillaz-Unofficial |url-status=dead |archive-url=https://web.archive.org/web/20071227213339/http://gorillaz-news.livejournal.com/10601.html |archive-date=27 December 2007 }}</ref> On 19 December, the "Reject False Icons" campaign kicked off with the launch of [http://www.rejectfalseicons.com rejectfalseicons.com]. Fans could submit their photos of ways to spread the message by using graffiti or by sticking "Reject False Icons" stickers that were available for a limited period from the site and from selected record shops in the UK.
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