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Design language
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===Examples=== [[Apple Inc.|Apple]] has created some software design languages. The [[Appearance Manager|Platinum]] design language was used for [[Mac OS 8]] and [[Mac OS 9|9]] and emphasized various shades of gray. The [[Aqua (user interface)|Aqua]] design language was introduced with [[Mac OS X Jaguar]] and emphasized flatter interface elements and liberal use of reflection effects and transparency.<ref>{{cite web|title=Developer documentation on Aqua|url=https://developer.apple.com/documentation/MacOSX/Conceptual/OSX_Technology_Overview/UserExperience/chapter_6_section_2.html}}</ref><ref>{{cite web|author=Apple PR|date=July 19, 2000|title=Apple Introduces iMovie 2|url=https://www.apple.com/pr/library/2000/jul/19imovie.html|url-status=dead|archive-url=https://web.archive.org/web/20080117080543/http://www.apple.com/pr/library/2000/jul/19imovie.html|archive-date=January 17, 2008|access-date=January 5, 2008|work=Apple.com}}</ref> [[Brushed metal (interface)|Brushed metal]], first used in 1999, was intended for programs such as [[QuickTime Player]] that mimic the operation or interface of common devices. [[Microsoft]] has used the [[Windows Aero|Aero]] design language for [[Windows Vista]] and [[Windows 7]]. The Aero design language used semitransparent glass like window borders as a distinctive feature. The [[Metro (design language)|Metro design language]] focused on simplified icons, absence of clutter and basic shapes. Metro was used in many Microsoft products including [[Windows 8]], [[Windows Phone 7]], the [[Xbox 360]] and [[Xbox One]].<ref name="wired-metro">{{Cite web|last=Chang|first=Alexandra|date=8 August 2012|title=Microsoft Doesn't Need a Name for Its User Interface|url=https://www.wired.com/2012/08/microsoft-doesnt-need-a-name-for-its-ui-metro-or-not/|website=[[Wired (website)|Wired]]|publisher=[[Condé Nast]]}}</ref><ref>{{Cite web|last=Kruzeniski|first=Mike|date=11 April 2011|title=How Print Design is the Future of Interaction|url=http://kruzeniski.com/2011/how-print-design-is-the-future-of-interaction/|website=Kruzeniski.com|publisher=[[WP:SPS|Self-published]]|access-date=11 May 2021|archive-date=14 March 2012|archive-url=https://web.archive.org/web/20120314071640/http://kruzeniski.com/2011/how-print-design-is-the-future-of-interaction/|url-status=dead}}</ref> The [[Fluent Design System]] was developed as a revamp of Metro in 2017, and used more motion, depth and translucency effects.<ref name="ars-fluentdesign">{{cite web|title=New Windows look and feel, Neon, is officially the "Microsoft Fluent Design System"|url=https://arstechnica.com/information-technology/2017/05/new-windows-look-and-feel-neon-is-officially-the-microsoft-fluent-design-system/|website=Ars Technica|date=11 May 2017 |accessdate=11 May 2017}}</ref> [[Google]] developed [[Material Design]] in 2014 which emphasizes smooth responsive animations and transitions, padding and depth using lighting and shadows. Many of Google's products have implemented Material Design including Android, Android applications and web applications.<ref>{{Cite web|title=Material Design|url=https://material.io/blog/google-material-custom-theme/|access-date=2020-09-06|website=Material Design|language=en}}</ref> [[Flat design]] is a design language and style that simplifies elements and colours.<ref>{{cite web|author=Xavier Bertels|date=March 5, 2014|title=The History of Flat Design|url=https://xavierbertels.com/blog/the-history-of-flat-design|access-date=December 23, 2014|work=Xavier Bertels}}</ref> It has influenced user interface design in Microsoft's [[Zune]], [[Android (operating system)|Android]] starting with [[Android Ice Cream Sandwich|Android 4.0]],<ref name="verge-duarte">{{cite web|title=Exclusive: Matias Duarte on the philosophy of Android, and an in-depth look at Ice Cream Sandwich|url=https://www.theverge.com/2011/10/18/exclusive-matias-duarte-ice-cream-sandwich-galaxy-nexus/|url-status=dead|archive-url=https://web.archive.org/web/20120212191122/https://www.theverge.com/2011/10/18/exclusive-matias-duarte-ice-cream-sandwich-galaxy-nexus/|archive-date=2012-02-12|access-date=November 28, 2011|work=The Verge|publisher=[[Vox Media]]}}</ref> [[iOS 7]]<ref>{{Cite web|last=Pavlus|first=John|date=2013-06-10|title=Why Jony Ive Is Flattening iOS 7|url=https://www.fastcompany.com/1672780/why-jony-ive-is-flattening-ios-7|access-date=2020-04-06|website=Fast Company|language=en-US}}</ref> and [[OS X Yosemite]].<ref name="ars-yosemiteui">{{cite web|title=OS X Yosemite unveiled at WWDC, features big UI overhaul|url=https://arstechnica.com/apple/2014/06/os-x-yosemite-is-coming-and-it-will-redesign-the-entire-mac-desktop/|url-status=live|archive-url=https://web.archive.org/web/20140603214032/http://arstechnica.com/apple/2014/06/os-x-yosemite-is-coming-and-it-will-redesign-the-entire-mac-desktop/|archive-date=June 3, 2014|access-date=June 3, 2014|website=Ars Technica|date=2 June 2014 |df=mdy-all}}</ref> In 2021, the [[GNOME Project]] expanded its focus of [[Adwaita (design language)|Adwaita]] to allow it to prosper as a design language for [[GNOME]].<ref>{{cite web |url=https://adrienplazas.com/blog/2021/03/31/introducing-libadwaita.html |title=Introducing Libadwaita |author=Plazas, Adrien |date=March 31, 2021 |accessdate=January 3, 2022}}</ref>
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