Editing Digitality (section)

==Social media==
[[Social media]] are computer-generated tools that allow for people to convey their thoughts, ideas, or interests through digital communities or networks. Social media are online platforms for human interactions with local and global reach, designed to circulate information. These platforms support social interactions and give rise to a complex interplay between communication, social practices, and technological infrastructure.<ref name="Del Fresno García et al 2016">{{cite journal |last1=Del Fresno García |first1=Miguel |last2=Daly |first2=Alan J. |last3=Segado Sánchez-Cabezudo |first3=Sagrario |title=Identificando a los nuevos influyentes en tiempos de Internet: medios sociales y análisis de redes sociales |trans-title=Identifying the new Influencers in the Internet Era: Social Media and Social Network Analysis |language=es |journal=Revista Española de Investigaciones Sociológicas |date=2016 |issue=153 |pages=23–42 |doi=10.5477/cis/reis.153.23 |doi-access=free |url=https://www.redalyc.org/pdf/997/99746725002.pdf }}</ref> This gives way to connection of all these components in real-time, so that through these connections people, information, data and events are instantly and globally spread. This allows for platforms like [[Twitter]] to be a media medium where there is an intersection of media and social interaction.<ref name="Del Fresno García et al 2016"/>

Social media is different from social networks, but is commonly looked at as the same, which makes public differentiation harder.

Just like television and advertisements, social media has great potential for business and marketing opportunities where companies can formulate custom promotions geared for specific audiences.