Editing Disruptive innovation (section)

=== New market disruption ===
"New market disruption" occurs when a product fits a new or emerging market segment that is not being served by existing incumbents in the industry. Some scholars note that the creation of a new market is a defining feature of disruptive innovation, particularly in the way it tend to improve products or services differently in comparison to normal market drivers.<ref name=":1">{{Cite book|title=The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences|last=Rajagopal|date=2015|publisher=Palgrave Macmillan|isbn=9781349493128|location=Basingstoke, Hampshire|pages=108}}</ref> It initially caters to a niche market and proceeds on defining the industry over time once it is able to penetrate the market or induce consumers to defect from the existing market into the new market it created.<ref name=":1" />

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The [[Linux]] [[operating system]] (OS) when introduced was inferior in performance to other server operating systems like [[Unix]] and [[Windows NT]]. But the Linux OS is inexpensive compared to other server operating systems. After years of improvements Linux is now installed in 87.8% of the worlds 500 fastest [[supercomputer]]s.<ref>{{cite web|author=Gary Montry |url=http://www.top500.org/stats/list/32/osfam |title=Operating system Family share for 11/2008 &#124; TOP500 Supercomputing Sites |publisher=Top500.org |access-date=August 13, 2010}}</ref>
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