Editing Dunkin' Donuts (section)

==Marketing==
[[File:Dunkin' Donuts - Fred the Baker commercial (1981).webm|200px|right|thumb|The first commercial ever to feature Fred the Baker, from 1981]]
Dunkin' Donuts' "It's Worth the Trip" campaign starred sleepy-eyed "[[Fred the Baker]]" and featured the [[catchphrase]] "Time to make the donuts.” It won honors from the Television Bureau of Advertising as one of the five best [[television advertisement]]s of the 1980s. Fred the Baker was played by actor [[Michael Vale]] for 16 years until his retirement in 1997. The catchphrase was used in the title of founder William Rosenberg's autobiography ''[[Time to Make the Donuts: The Founder of Dunkin' Donuts Shares an American Journey]]''.
[[File:Saucony X Dunkin’ Kinvara 9.jpg|thumb|left|alt=Launch party of the co-branded Saucony X Dunkin’ Kinvara 9 running shoe.|Launch party of the co-branded [[Saucony]] X Dunkin’ ''Kinvara 9'' [[running shoe]], 2018]]
Dunkin' Donuts changed its slogan in March 2006 to "America Runs on Dunkin’.” [[They Might Be Giants]] songs were featured in a series of advertisements of new products to boost summer sales.<ref>{{Cite web|url=https://slate.com/business/2006/04/a-dunkin-donuts-ad-for-coffee-addicts.html|title=Coffeeholics: A Dunkin' Donuts ad for an addict nation.|first=Seth|last=Stevenson|date=April 24, 2006|website=Slate|access-date=February 27, 2020|archive-date=December 20, 2019|archive-url=https://web.archive.org/web/20191220194720/https://slate.com/business/2006/04/a-dunkin-donuts-ad-for-coffee-addicts.html|url-status=live}}</ref> In 2006, a series of Dunkin' Donuts commercials referred to the fictional language "Fritalian.” "Is it French? Or is it Italian?" sings a chorus of customers facing a long menu of non-English terms. "Perhaps Fritalian?" was created by [[Hill Holliday]] to "poke fun at pretentious Starbucks-style coffee chains, with patrons attempting to order hard-to-pronounce lattes."<ref>{{cite web |url=http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1003119832 |work=Adweek |title=Hill Unveils Fresh Flight for Dunkin' |date=September 11, 2006 |access-date=March 21, 2008 |archive-date=May 25, 2008 |archive-url=https://web.archive.org/web/20080525111332/http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1003119832 |url-status=live }}</ref><ref name="Brainiac">{{Cite news |url=http://www.boston.com/news/globe/ideas/brainiac/2006/11/defining_manhoo_1.html |title=Defining 'manhood,' translating 'latte' |access-date=March 1, 2007 |work=Boston Globe |date=March 1, 2007 |author=Jan Freeman |archive-date=October 14, 2007 |archive-url=https://web.archive.org/web/20071014060416/http://boston.com/news/globe/ideas/brainiac/2006/11/defining_manhoo_1.html |url-status=live }}</ref> The commercial was interpreted as a deliberate mocking of [[Starbucks]].<ref name="Brainiac" /><ref name="Boston Herald">{{Cite news |url=https://pqasb.pqarchiver.com/bostonherald/access/1126899251.html?dids=1126899251:1126899251&FMT=ABS&FMTS=ABS:FT&date=Sep+13%2C+2006&author=JESSE+NOYES&pub=Boston+Herald&edition=&startpage=25&desc=Java+gibe%3A+Ads+mock+Starbucks |title=Java gibe: Ads mock Starbucks |access-date=March 1, 2007 |work=Abstract |date=September 13, 2006 |author=Jesse Noyes |archive-date=October 1, 2007 |archive-url=https://web.archive.org/web/20071001020846/http://pqasb.pqarchiver.com/bostonherald/access/1126899251.html?dids=1126899251:1126899251&FMT=ABS&FMTS=ABS:FT&date=Sep+13,+2006&author=JESSE+NOYES&pub=Boston+Herald&edition=&startpage=25&desc=Java+gibe:+Ads+mock+Starbucks |url-status=dead }}</ref> The commercials' punch line is: "Delicious lattes from Dunkin' Donuts. You order them in English.” It has been a point of discussion that [[latte]], [[cappuccino]], and [[espresso]] are [[loanword]]s from Italian which have no equivalence in English. The commercials, however, refer to the Starbucks ordering language itself, poking fun at words such as ''grande'' and ''venti''.<ref name="Brainiac" /> Further commercials in 2007 more directly mocked Starbucks, with a customer ordering a "large" and being chastised to use the term "dieci.”

[[Rachael Ray]] starred in commercials for Dunkin' Donuts beginning in 2007. In May 2008, Dunkin' Donuts removed a commercial from its website featuring Ray wearing a scarf with a black and white paisley floral design, in response to columnist [[Michelle Malkin]]'s claims that the scarf resembled the [[keffiyeh]] worn by [[Yasser Arafat]] and therefore a sign of support for terrorists.<ref>{{Cite news |last=Clifford |first=Stephanie |title=For Dunkin,' a Tempest in an Iced-Coffee Cup |newspaper=[[The New York Times]] |date=May 30, 2008 |url=https://www.nytimes.com/2008/05/30/business/media/30adco.html?ex=1369886400&en=0c7f390be9117441&ei=5124&partner=permalink&exprod=permalink |access-date=February 18, 2017 |archive-date=June 26, 2017 |archive-url=https://web.archive.org/web/20170626233112/http://www.nytimes.com/2008/05/30/business/media/30adco.html?ex=1369886400&en=0c7f390be9117441&ei=5124&partner=permalink&exprod=permalink |url-status=live }}</ref> Dunkin' Donuts pulled that commercial off the air, leading to criticism of the company's perceived kowtowing to special interests.<ref>{{cite news |work=CIndependent |url=https://www.independent.co.uk/news/world/americas/dunkin-donuts-accused-of-promoting-terrorism-837428.html |title=Dunkin' Donuts accused of promoting terrorism |date=May 31, 2008 |location=London |first=Stephen |last=Foley |access-date=August 26, 2017 |archive-date=June 22, 2017 |archive-url=https://web.archive.org/web/20170622112914/http://www.independent.co.uk/news/world/americas/dunkin-donuts-accused-of-promoting-terrorism-837428.html |url-status=live }}</ref>

In March 2009, the company unveiled the alternate slogan "You 'Kin Do It!" and launched a $100 million ad campaign promotion.<ref>{{cite web |url=https://www.dunkindonuts.com/aboutus/press/PressRelease.aspx?viewtype=current&id=100134 |title=Press Room |publisher=Dunkindonuts.com |access-date=December 30, 2010 |archive-date=December 30, 2010 |archive-url=https://web.archive.org/web/20101230192156/https://www.dunkindonuts.com/aboutus/press/PressRelease.aspx?viewtype=current&id=100134 |url-status=dead }}</ref> In 2017, the company announced that it would begin testing the name of simply "Dunkin{{' "}} at some retail locations, as they would like to be thought of as a destination for coffee, its most profitable product.<ref>{{cite news |last1=Rodrick |first1=Stephen |title=Average Joe |url=http://nymag.com/nymetro/news/bizfinance/biz/features/15139/ |access-date=March 25, 2019 |work=New York |publisher=New York Media |date=November 28, 2005 |archive-date=March 25, 2019 |archive-url=https://web.archive.org/web/20190325212124/http://nymag.com/nymetro/news/bizfinance/biz/features/15139/ |url-status=live }}</ref> The branding would be implemented in other locations in the latter half of 2018 if it was successful.<ref name="dunkinonly">{{Cite news|url=https://www.cnbc.com/2017/08/04/dunkin-donuts-thinking-about-changing-its-name.html|title=Dunkin' is thinking about dumping 'Donuts' from its name|date=August 4, 2017|access-date=August 4, 2017|publisher=[[CNBC]]|agency=[[Associated Press]]|archive-date=August 4, 2017|archive-url=https://web.archive.org/web/20170804163333/https://www.cnbc.com/2017/08/04/dunkin-donuts-thinking-about-changing-its-name.html|url-status=dead}}</ref> The brand announced that it would be known simply as Dunkin' in September 2018.<ref>{{cite news |last1=Maheshwari |first1=Sapna |title=Hold the Donuts, Says Newly Named Dunkin' |url=https://www.nytimes.com/2018/09/25/business/media/dunkin-donuts-new-name.html |access-date=May 1, 2020 |work=[[The New York Times]] |date=September 25, 2018 |archive-date=December 12, 2019 |archive-url=https://web.archive.org/web/20191212231509/https://www.nytimes.com/2018/09/25/business/media/dunkin-donuts-new-name.html |url-status=live }}</ref>

In April 2018, Dunkin' Donuts teamed up with the Massachusetts shoe manufacturer, [[Saucony]] to produce a strawberry-frosted doughnut themed running shoe to commemorate the 122nd running of the [[Boston Marathon]]. The Saucony X Dunkin' Kinvara 9 came in a doughnut box and the heel of the shoe was covered in rainbow [[sprinkles]].<ref>{{cite news |last=Dawson |first=Andrew |url=https://www.runnersworld.com/gear/a19595602/saucony-dunkin-donuts-shoes/ |title=Saucony Teams up With Dunkin' Donuts for One Sweet Running Shoe |work=[[Runner's World]] |date=March 28, 2018 |access-date=April 4, 2018 |archive-date=April 4, 2018 |archive-url=https://web.archive.org/web/20180404201145/https://www.runnersworld.com/gear/a19595602/saucony-dunkin-donuts-shoes/ |url-status=live }}</ref>

The chain is a favorite among some celebrities. [[Ben Affleck]] began starring in commercials for the company along with wife [[Jennifer Lopez]] in February 2023. The first aired during [[Super Bowl LVII]]. They starred in a follow up that first aired during [[Super Bowl LVIII]], along with Affleck's long-time friend, [[Matt Damon]], and former NFL star [[Tom Brady]].<ref name=":0">{{Cite web |title=Ben Affleck is the 'DunKing' for Super Bowl ad with J. Lo, Matt Damon |url=https://ew.com/ben-affleck-2024-super-bowl-commercial-dunkin-donuts-jennifer-lopez-matt-damon-tom-brady-8575706 |access-date=February 13, 2024 |website=EW.com |language=en}}</ref> The chain then announced it would add Affleck's specific order, an iced coffee with cream, sweet cold foam, and cinnamon sugar, via its limited-time DunKings Menu.<ref>{{Cite web |last=Valinsky |first=Jordan |date=February 12, 2024 |title=Dunkin' is adding Ben Affleck's go-to coffee order on its menu {{!}} CNN Business |url=https://www.cnn.com/2024/02/12/food/ben-affleck-super-bowl-dunkings-menu/index.html |access-date=February 13, 2024 |website=CNN |language=en}}</ref>

===Logo===
{{More citations needed section|date=October 2024}}
[[File:Dunkin-donuts-1-logo-png-transparent.png|thumb|Former wordmark still used in some locations]]
A script version of the words ''Dunkin' Donuts'' was filed on March 31, 1955, and registered on February 2, 1960. A later logo was for a drawing and word logo depicting a figure with a doughnut for a head and a coffee cup and doughnut body wearing a [[garrison cap]], with ''Dunkin''' emblazoned on both the coffee cup and cap. The design was rendered primarily in yellow and brown. The logo was applied for on June 23, 1958, registered on May 23, 1961, and put into use on July 1, 1964.<ref>{{cite web |url=http://www.upto.gov |title=USPTO #72054025 |publisher=United States Patent and Trademark Office |access-date=August 13, 2019 |archive-url=https://web.archive.org/web/20130801120512/http://www.upto.gov/ |archive-date=August 1, 2013 |url-status=dead }}</ref>

In 1966, the company began using a hot pink color for its branding and used a logo showing a stylized coffee cup with the company's name rendered on one line as a circle, evoking a doughnut dunking into the cup. In 1980 bright orange was added to the hot pink. As of 2014 the logo was a variation of the logo that has been in use since about 1980: an all-capitals rendering of the words ''Dunkin' Donuts'' (''Dunkin''' in orange, ''Donuts'' in pink) in a thick, Frankfurter typeface<ref>{{cite web|url=https://www.fontshop.com/families/frankfurter|title=Frankfurter|website=FontShop|access-date=January 3, 2015|archive-date=June 2, 2015|archive-url=https://web.archive.org/web/20150602055953/https://www.fontshop.com/families/frankfurter|url-status=live}}</ref> with a coffee cup outlined in brown with a "DD" monogram.<ref>{{cite web |url=http://heavy.com/social/2013/08/evolution-logos-brands-companies-old/6/ |title=Company Logos Then & Now: The Evolution of 20 Brand Icons |page=6 |author=Sam Prince |work=Heavy.com |date=August 17, 2013 |archive-url=https://web.archive.org/web/20130923085048/http://heavy.com/social/2013/08/evolution-logos-brands-companies-old/6/ |archive-date=September 23, 2013}}</ref>

[[File:Dunkin'_logo.svg|thumb|Logo used from January 13, 2019 to October 5, 2022, still in use at many locations]]
In September 2018, the company announced that it would shorten its name to Dunkin', with a wider roll-out beginning in January 2019. The company acknowledged that "Dunkin{{' "}} was already a common shorthand name for the chain among customers and in its marketing (including the slogan "America Runs on Dunkin{{' "}}), and that the rebranding would reflect the chain's continuing shift towards being a "beverage-led" brand at a time when consumers have shown a preference for healthier trends and options as they consume fewer doughnuts.<ref>{{Cite news|url=https://www.cnbc.com/2018/09/25/dunkin-will-drop-donuts-from-its-logo-after-successful-test.html|title=Dunkin' makes it official: It's dropping 'Donuts' from its logo|last=Whitten|first=Sarah|date=September 25, 2018|work=CNBC|access-date=September 27, 2018|archive-date=September 26, 2018|archive-url=https://web.archive.org/web/20180926114839/https://www.cnbc.com/2018/09/25/dunkin-will-drop-donuts-from-its-logo-after-successful-test.html|url-status=live}}</ref><ref name="change"/><ref>{{Cite news|url=http://www.sandiegouniontribune.com/sns-dailymeal-1946667-eat-dunkin-donuts-rebranding-092518-20180925-story.html|title=Dunkin' Donuts is dropping the second half of its name|last=Rock|first=Taylor|work=San Diego Union-Tribune|access-date=September 27, 2018|language=en-US|archive-url=https://web.archive.org/web/20180927125047/http://www.sandiegouniontribune.com/sns-dailymeal-1946667-eat-dunkin-donuts-rebranding-092518-20180925-story.html|archive-date=September 27, 2018|url-status=dead}}</ref><ref>{{Cite news|url=https://www.nytimes.com/2018/09/25/business/media/dunkin-donuts-new-name.html|title=Hold the Donuts, Says Newly Named Dunkin'|work=The New York Times|date=September 25, 2018|access-date=September 27, 2018|language=en|last1=Maheshwari|first1=Sapna|archive-date=September 27, 2018|archive-url=https://web.archive.org/web/20180927015748/https://www.nytimes.com/2018/09/25/business/media/dunkin-donuts-new-name.html|url-status=live}}</ref> While stores in the U.S. started using the new name in 2019, the company intends to roll out the rebranding to all of its international stores eventually.<ref name="change"/>

===Primary ad agency===
In April 2018, Dunkin' named [[BBDO]] as their primary advertising agency. This replaced [[Hill Holliday]], which had been producing print, digital, broadcast, and billboard advertising for almost twenty years. Hill Holliday was the agency responsible for the tagline "America Runs on Dunkin’.” [[Leo Burnett Worldwide|ARC/Leo Burnett]] was also named to lead all in-store promotions.<ref>{{cite news |last=Chesto |first=Jon |url=https://www.bostonglobe.com/business/2018/04/17/dunkin-long-runs-hill-holliday/x7h4aJRbvFhLJZOtG82lHI/story.html |title=Dunkin' no longer runs on Hill Holliday |work=[[The Boston Globe]] |date=April 17, 2018 |access-date=April 17, 2018 |archive-date=April 17, 2018 |archive-url=https://web.archive.org/web/20180417214023/http://www.bostonglobe.com/business/2018/04/17/dunkin-long-runs-hill-holliday/x7h4aJRbvFhLJZOtG82lHI/story.html |url-status=live }}</ref>

===Affiliations===
Dunkin' has a close relationship with the [[Boston Red Sox]] and the [[New England Patriots]], making commercials at the start of each team's season for promotions. Dunkin' also sponsors other professional sports teams, including the [[Dallas Cowboys]], [[New York Yankees]], [[New York Mets]], [[Philadelphia Eagles]], and [[Tampa Bay Rays]].{{citation needed|date=June 2023}}

In 2001, Donuts purchased the naming rights for the former Providence Civic Center, and renamed it the [[Dunkin' Donuts Center]]. The center is currently{{when|date=January 2023}} the home court for the NCAA and Big East [[Providence Friars men's basketball]] team from [[Providence College]] as well as home ice for the [[American Hockey League|AHL]] [[Providence Bruins]] hockey team. In reference to the center's long association with local college basketball, it is often known locally as "The Dunk".{{citation needed|date=June 2023}}

In January 2014, English football club [[Liverpool F.C.|Liverpool]] announced a multimillion-pound global partnership with the company.<ref>{{cite web |url=https://www.theguardian.com/football/2014/jan/16/liverpool-dunkin-donuts-multi-million-partnership |title=Liverpool gobble up multi-million-pound Dunkin' Donuts deal |date=January 16, 2014 |work=Guardian |access-date=January 17, 2014 |archive-date=January 17, 2014 |archive-url=https://web.archive.org/web/20140117045225/http://www.theguardian.com/football/2014/jan/16/liverpool-dunkin-donuts-multi-million-partnership |url-status=live }}</ref>

Dunkin' Donuts signed a sponsorship deal with the [[National Women's Hockey League]] in December 2015. As part of the multi-year agreement, Dunkin’ Donuts is the official hot, iced and frozen coffee of the NWHL.<ref>{{cite web|url=http://www.todaysslapshot.com/nwhl/breaking-the-nwhl-runs-on-dunkin-donuts/|title=Breaking: The NWHL Runs on Dunkin' (Donuts) - TSS|access-date=April 4, 2017|archive-url=https://web.archive.org/web/20170717225639/https://www.todaysslapshot.com/nwhl/breaking-the-nwhl-runs-on-dunkin-donuts/|archive-date=July 17, 2017|url-status=dead}}</ref>

In 2016, Dunkin' became the official "coffee, doughnut and breakfast sandwich partner" of the National Hockey League.<ref>{{cite news |last1=Perez |first1=A.J. |title=Dunkin' Donuts announces partnership with the NHL |url=https://www.usatoday.com/story/sports/nhl/2016/12/05/dunkin-donuts-partner-nhl-tim-hortons/94992702/ |access-date=May 4, 2020 |work=USA Today |date=December 6, 2016 |archive-date=March 16, 2020 |archive-url=https://web.archive.org/web/20200316111851/https://www.usatoday.com/story/sports/nhl/2016/12/05/dunkin-donuts-partner-nhl-tim-hortons/94992702/ |url-status=live }}</ref>