Editing Duracell (section)

== Products ==
[[File:Duracell battery.jpg|thumb|A Duracell AA battery]]
Duracell manufactures [[alkaline battery|alkaline batteries]] in [[List of battery sizes|many common sizes]], such as [[AAA battery|AAA]], [[AA battery|AA]], [[C battery|C]], [[D battery|D]], and [[Nine-volt battery|9V]]. Lesser-used sizes such as [[AAAA battery|AAAA]] (primarily for [[pager]]s, [[flashlight|penlights]], and [[blood]] [[glucose]] meters) and J size batteries (for hospital devices and photographic strobe flash units) are also manufactured and a range of "[[button cells]]" using zinc-air, silver-oxide, and lithium chemistries, used in [[calculator]]s, [[watch]]es, [[hearing aid]]s, and other small (mostly medical-related) devices. Duracell entered into a [[brand licensing]] agreement with [[flash memory]] manufacturer [[Dane-Elec]] in 2008 for a line of products including [[memory card]]s, [[hard drive]]s and [[USB flash drive]]s with the Duracell brand mark and in the brand's trademark "copper top" coloring.<ref>{{cite web|url=http://news.pg.com/press-release/pg-corporate-announcements/duracell-advances-trusted-everywhere-brand-name-flash-memor|title=Duracell Advances 'Trusted Everywhere' Brand Name To Flash Memory Products|access-date=2013-08-25|archive-url=https://web.archive.org/web/20140308063417/http://news.pg.com/press-release/pg-corporate-announcements/duracell-advances-trusted-everywhere-brand-name-flash-memor|archive-date=2014-03-08|url-status=live}}</ref>

Duracell also manufactures specialty batteries, including [[NiMH]] rechargeable batteries and batteries for cameras, watches, hearing aids, etc. Their two main battery brands are "CopperTop (Plus)," marketed as longer-lasting, and "Ultra," directed mainly at users of digital devices and devices that need more power. Duracell also makes some [[lithium battery|lithium batteries]]<ref>{{cite web | title=Duracell Specialty batteries for all your specialty devices | website=Duracell| url=https://www.duracell.co.uk/products/specialty-rechargeable-batteries/ | access-date=18 November 2022}}</ref> and car batteries.<ref>{{Cite web|url=https://autoemc.net/blog/who-makes-duracell-car-batteries/|title= Who makes duracell car batteries? |publisher=Auto |date= September 14, 2022}}</ref>

[[File:Procell Batteries.jpg|thumb|Various Procell batteries from the Alkaline & Intense product ranges]]
Duracell manufactures alkaline and lithium batteries in [[prism (geometry)|prismatic]] as well as [[cylinder (geometry)|cylindrical]] shape.  In 2006, Duracell introduced "Power Pix" batteries with [[NiOx Battery|NiOx]] technology, designed to power digital cameras and other high-drain devices for up to twice as long as alkaline batteries.

Duracell's professional batteries have been sold in the United States and Europe under the brand name "Procell" (previously "Industrial by Duracell" and "Duracell Procell"). Two main product lines are currently sold under the Procell brand, "Procell Alkaline" and "Procell Intense Power",<ref>{{cite web | title=Alkaline Intense Power Batteries | website=Procell| url=https://www.procell.com/alkaline-batteries/procell-alkaline-intense-power/ | access-date=18 November 2022}}</ref> intended to provide longer endurance by tailoring the power profile of the batteries to the requirements of the device. "Procell Alkaline" are designed for use in low-drain applications such as clocks, and Procell Intense Power is designed for higher-drain devices.<ref>{{Cite web|url=https://www.avnet.com/wps/portal/abacus/manufacturers/m/procell/Four-ways-to-improve-alkaline-battery-performance-in-professional-devices/|title=Four ways to improve alkaline battery performance in professional devices|website=AVNET}}</ref><ref>{{Cite journal|url=https://iopscience.iop.org/article/10.1149/MA2018-02/1/72|title=An Examination of the Factors That Influence Primary Battery Longevity Performance Under Multiple-Cell Vs Single-Cell Testing Conditions|journal=ECS Meeting Abstracts|year=2018 |doi=10.1149/MA2018-02/1/72 |last1=Joubert |first1=Jessica |last2=Iveson |first2=Ray |volume=MA2018-02 |issue=1 |pages=72 |url-access=subscription }}</ref>

In the 1980s, the company briefly had a line of flashlights called Durabeam, marketed as being much stronger and brighter than other flashlights.