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FilmFlex
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== HMVon-demand == In November 2011, [[HMV]] partnered with FilmFlex to launch the online video on-demand service HMVon-demand.<ref name="HMV">{{cite web|url=http://www.rapidtvnews.com/index.php/2011112417353/hmv-filmflex-launch-vod-service.html|title=HMV, FilmFlex launch VOD service|publisher=Rapid TV News|date=24 November 2011}}</ref> The online service offers content available on a rental basis for consumers to stream or download to view offline, with other models planned including download-to-own and cloud-based locker services. FilmFlex manage all digital rights and security on behalf of HMV and are responsible for the website build and platform operation; content management; billing and customer service as well as on-site promotion. HMV initially promoted the service with a soft launch through its hmv.com store, with the main launch activity beginning in January 2012.
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