Editing Gail Emms (section)

== Later career ==
After 2008 Emms started a portfolio career and has engaged in badminton coaching, motivational speaking, media activities, TV commentary and product endorsements. The latter includes work for SKODA cars and Adidas. Emms has worked as a TV presenter and commentator for the BBC, Sky and BT Sport.<ref>D&D [https://www.diamondsanddeals.co.uk/gail-emms promotional website]</ref> She has delivered talks on performance, teamwork and gender issues at events held by many prominent clients including the [[Ashridge Business School]], [[Sainsbury's]] and the [[Thames Valley Police]].

In 2013 she was appointed to the Badminton England coaching staff with a remit to develop young female prospects and mixed doubles pairs.<ref>Daily Telegraph 22 October 2013, 'Sport in Brief'</ref> But loss of financial support for badminton from UK Sport in 2017 resulted in cutbacks to the coaching programmes which impacted on Emms' position.<ref>Daily Telegraph, 5 February 2017 [https://www.telegraph.co.uk/badminton/2017/02/05/badminton-will-return-hobby-sport-catastrophic-funding-cuts/ a hobby sport]</ref> She has subsequently been critical of UK Sport's strategy in allocating funds, suggesting that its emphasis on elite level players and Olympic medal results is inappropriate.

Emms has appeared on the sports-based panel show ''[[A Question of Sport]]'' and is a regular guest on ''[[Fighting Talk]]''. On 6 March 2014, she appeared on ''[[Sport Relief's Top Dog]]'' with her dog Raffa, a [[West Highland White Terrier|Westie]]. They won their heat, and went on to win the semi-final against [[Jenni Falconer]] on 20 March and the final, where they competed against [[Sally Gunnell]].