Editing Gen Con (section)

=== Wizards of the Coast ===
Wizards of the Coast purchased TSR in 1997, which was in turn purchased by [[Hasbro]] in 1999. Gen Con moved to the Midwest Express Center (now the [[Wisconsin Center]]) in 1998. In November 1999 Wizards announced that Gen Con would leave Milwaukee after the 2002 convention.<ref name="Miller2002" /> [[Peter Adkison]], founder of Wizards of the Coast, purchased Gen Con from Hasbro in May 2002,<ref name="gamespy1" /> forming Gen Con LLC to run the convention.  The first show under Adkison's leadership took place that August in Milwaukee.<ref name="GenConLLC" />