Editing Go-go (section)

===1990s–2000s===
As time passed, more and more of a hip-hop influence crept into go-go. Early MCs like [[D.C. Scorpio]] gave way to [[DJ Kool]], whose 1996 indie release "[[Let Me Clear My Throat]]"—based on a sample from [[The 45 King|DJ Mark the 45 King]]'s "The 900 Number"—was picked up by [[American Recordings (US)|American Recordings]] and in 1997 became go-go's last certifiable hit single (No. 4 on Billboard's Rap singles chart, No. 21 on the R&B/Hip-Hop singles chart, and No. 30 on the Hot 100).<ref>{{Cite web|url=https://www.billboard.com/charts/rap-song/1997-08-23|title=Hot Rap Songs Chart|website=Billboard.com|access-date=February 25, 2021|archive-date=May 8, 2021|archive-url=https://web.archive.org/web/20210508075137/https://www.billboard.com/charts/rap-song/1997-08-23|url-status=live}}</ref><ref name="billboard.com">{{Cite web|url=https://www.billboard.com/charts/r-b-hip-hop-songs/1997-06-14|title=Hot R&B/Hip-Hop Songs Chart|website=Billboard.com|access-date=February 25, 2021|archive-date=May 6, 2021|archive-url=https://web.archive.org/web/20210506025916/https://www.billboard.com/charts/r-b-hip-hop-songs/1997-06-14|url-status=live}}</ref> As the hip-hop content in go-go increased, the complexity of the musical arrangements decreased. Where bands once featured horn sections and multiple guitarists in addition to a phalanx of percussionists, many current go-go bands have stripped down to just keyboards and percussion. Another trend is to have a dedicated percussionist with plastic "wood blocks" performing much of what used to be handled by the junior congas.

There was, however, a retro movement in the 2000s reverting to go-go's original style of marathon sessions covering popular R&B songs such as [[Northeast Groovers]]. Many of these bands used the term "Grown 'n Sexy" to indicate a focus on appealing to audiences over 25. In 2006 and again in 2007, there was a Grown and Sexy Category at the [[WKYS]] 93.9 Go-Go Awards ceremony held at DAR Constitution Hall, which the Familiar Faces won in 2006, and L!ssen Da Grew^p won in 2007.<ref>{{cite news |url=https://www.washingtonpost.com/wp-dyn/content/article/2006/11/29/AR2006112900748.html |newspaper=[[The Washington Post]] |title=Awards Celebrate Go-Go's Funk |first=Delece |last=Smith-Barrow |date=November 30, 2006 |access-date=May 3, 2010 |archive-date=November 6, 2012 |archive-url=https://web.archive.org/web/20121106083631/http://www.washingtonpost.com/wp-dyn/content/article/2006/11/29/AR2006112900748.html |url-status=live }}</ref>

Some go-go artists have been able to transition into other areas of entertainment. [[Anwan Glover|Anwan "Big G" Glover]]—a founding member of the Backyard Band—became an actor, playing [[Slim Charles]] on HBO's ''[[The Wire]].''<ref>{{Cite news |url=https://www.washingtonpost.com/ |archive-url=https://web.archive.org/web/20061110130156/http://blog.washingtonpost.com/goingoutgurus/ |url-status=dead|title=Blog: Going Out Gurus |archive-date=November 10, 2006|newspaper=[[The Washington Post]]|access-date=February 25, 2021}} {{nonspecific|date=June 2022}}</ref> D.C. band [[Mambo Sauce (band)|Mambo Sauce]] also had hits with "Miracles" and "Welcome to D.C." which both cracked the ''[[Billboard magazine|Billboard]]'' charts.  "Welcome to D.C." also became the official intro song for all of the Washington Wizards & Mystics home games and the video for the song was in rotation on VH1 Soul and BETJ and received airplay on MTVJams, MTV2, MTVU and BET.<ref>{{Cite web |url=http://www.crosstownarts.com/wama/bb/phpBB2/viewtopic.php?p=446&sid=dba42ded6fb01013e5189e4cb9fc0fde |title=WAMADC.com :: View topic - WAMA News Jan 17, 2008<!-- Bot generated title --> |access-date=July 3, 2008 |archive-url=https://web.archive.org/web/20080129121432/http://www.crosstownarts.com/wama/bb/phpBB2/viewtopic.php?p=446&sid=dba42ded6fb01013e5189e4cb9fc0fde |archive-date=January 29, 2008 |url-status=dead}}</ref> [[Kevin Kato Hammond]], former lead guitarist for Little Benny & the Masters and former rapper for the band Proper Utensils, started the online magazine ''Take Me Out to the Go-Go'' in 1996. In addition to the magazine being a source of information on go-go shows, it serves as a community forum.{{cn|date=November 2024}} During this time the emergence of Gogo combined with Pop was brewing. A producer by the name of [[Rich Harrison]] had begun incorporating traditional gogo elements into his production and landed 3 huge major label placements with [[Jennifer Lopez]] - [[Get Right]], [[Amerie]] - [[1 Thing]], and [[Beyonce]] - [[Crazy in Love]]. The latter 2 were huge for the sound but they weren’t associated with gogo as closely as the bands. The Rapper [[Wale (rapper)]] also used gogo in his sound and was signed to [[Interscope]] with [[Mark Ronson]] and later MMG with [[Rick Ross]]. He used his platform to expand gogo to a mainstream audience with features ([[ Pretty Girls (Wale song) ]] ft Backyard Band, Bait ft TCB) and also live performances (UCB performing as his backing band at the MTV VMAs).

Additionally, musicians from other genres of music have incorporated elements of the go-go aesthetic into their compositions and stage acts.  Jazz/rock musician [[Mike Dillon (musician)|Mike Dillon]], leads a band called Go-Go Jungle, often playing long, non-stop sets that incorporate go-go beats and raps interspersed with other subgenres of funk, jazz, and rock. Another example is [[Bob Mintzer]]'s composition "Go-Go" from the [[Yellowjackets (band)|Yellowjackets]]' 2003 release, ''Time Squared''.  Composer [[Liza Figueroa Kravinsky]] composed the ''Go-Go Symphony'', an original full orchestra symphony that incorporates the go-go and bounce beats.  She founded the identically named Go-Go Symphony ensemble, which performs the Go-Go Symphony and other mashups of go-go and classical, sometimes in partnership with other full symphony orchestras. The February 21, 2014, world premiere of the fully orchestrated Go-Go Symphony and similar pieces, performed with the Capital City Symphony, received standing ovations and rave reviews.<ref>{{Cite news|url=https://www.washingtonpost.com/entertainment/music/go-go-symphony-at-atlas-performing-arts-center-is-well-worth-a-listen/2014/02/23/b07d847c-9c9a-11e3-8112-52fdf646027b_story.html|title='Go-Go Symphony,' at Atlas Performing Arts Center, is well worth a listen|first=Stephen|last=Brookes|date=February 23, 2014|access-date=February 25, 2021|newspaper=[[The Washington Post]]|archive-date=February 20, 2020|archive-url=https://web.archive.org/web/20200220222543/https://www.washingtonpost.com/entertainment/music/go-go-symphony-at-atlas-performing-arts-center-is-well-worth-a-listen/2014/02/23/b07d847c-9c9a-11e3-8112-52fdf646027b_story.html|url-status=live}}</ref>

Gogo had also began evolving with the times. The creation of a new rhythmic pattern emerged from the Total Control Band aka TCB. Led by Polo, they coined this new style of gogo by calling it the Bounce Beat. This style uses the timbales and more syncopated bouncy rhythms instead of the traditional congos and “swing” that gogo was known for. The Bounce beat reigned supreme with the younger fans of gogo from 2003 to present day. 

Eventually the Bounce Beat started to slow down in tempo and some bands would create even slower vamps in songs called Slow Bounces. All of these new rhythmic ideas inspired dances to accompany them. The faster bounce beat was paired with a style called Beat Ya Feet while the slower would be paired with Chopping, and/or Clapping as a common practice by women. This era of gogo is infamous and very niche so the popular bands aren’t spoken about in traditional gogo conversations. A few names of these bands are TCB, CCB, UCB, TOB, Reaction, New Impressionz, ABM, XIB, AAO, Renegade, N2L, Gameova and UEB.