Editing Harris Teeter (section)

===2010 to today===

The chain's expansion into [[Baltimore]]'s [[Locust Point, Baltimore|Locust Point neighborhood]] was originally set for 2010, but was delayed due to "construction and financial problems".<ref>{{cite news|url=http://baltimore.bizjournals.com/baltimore/stories/2009/11/02/story5.html|first=Daniel J.|last=Sernovitz|title=Baltimore's Harris Teeter delayed until 2011|date=November 2, 2009|access-date=September 24, 2010|archive-date=October 9, 2010|archive-url=https://web.archive.org/web/20101009032548/http://baltimore.bizjournals.com/baltimore/stories/2009/11/02/story5.html|url-status=live}}</ref> As of April 2014, Harris Teeter had eleven stores in [[Maryland]], including the Locust Point location.<ref>{{cite news|url=http://www.wbaltv.com/money/harris-teeter-opens-at-canton-crossing-shopping-center/25381154|last=Melser|first=Lowell|title=Harris Teeter opens at Canton Crossing Shopping Center|date=April 8, 2014|access-date=April 9, 2014|archive-date=April 13, 2014|archive-url=https://web.archive.org/web/20140413143128/http://www.wbaltv.com/money/harris-teeter-opens-at-canton-crossing-shopping-center/25381154|url-status=live}}</ref>

After selling its only other holding, American and Efird, Inc., Ruddick changed its name to Harris Teeter Supermarkets, Inc. in 2012. It had consolidated revenues of $4.3&nbsp;billion for the fiscal year ended October 2, 2011 ("Fiscal 2011").<ref>[http://www.ruddickcorp.com/phoenix.zhtml?c=99283&p=irol-irhome Ruddick Corporation – Investor Relations – Investor Overview<!-- Bot generated title -->] {{webarchive|url=https://web.archive.org/web/20130403172050/http://www.ruddickcorp.com/phoenix.zhtml?c=99283&p=irol-irhome |date=April 3, 2013 }}</ref>

In June 2012, Harris Teeter announced the closure of six locations outside the Charlotte core, and its purchase of ten [[Lowes Foods]] stores in the Charlotte region. In turn, Lowes Foods would take the six Harris Teeter locations that would close and be compensated $26.5&nbsp;million. Harris Teeter said this decision was based on focusing on larger, urbanized, and more upscale areas rather than rural, middle-market areas. In turn, Lowes Foods planned to shift to the western part of North Carolina, and away from Charlotte.<ref name="Gaston Gazette">{{cite news|last=Nelson|first=Becky|title=What the supermarket swap means to you|url=http://www.gastongazette.com/articles/swap-72021-becky-nelson.html|archive-url=https://web.archive.org/web/20120610071419/https://www.gastongazette.com/articles/swap-72021-becky-nelson.html|archive-date=2012-06-10|url-status=dead|access-date=2019-10-19|newspaper=Gaston Gazette|date=June 8, 2012}}</ref> However, industry analysts speculate that these changes are happening due to the impending expansion of [[Publix]] into the Charlotte market.<ref name="Charlotte Observer">{{cite news|last=Portillo|first=Ely|title=Harris Teeter expands; Lowes Foods leaves Charlotte|url=http://www.charlotteobserver.com/2012/06/01/3284226/harris-teeter-buys-10-charlotte.html|access-date=June 11, 2012|newspaper=Charlotte Observer|date=June 1, 2012|url-status=dead|archive-url=https://archive.today/20130119004448/http://www.charlotteobserver.com/2012/06/01/3284226/harris-teeter-buys-10-charlotte.html|archive-date=January 19, 2013}}</ref>

In 2012, Harris Teeter closed its stores in [[Asheville]], [[Hickory, North Carolina|Hickory]], [[Shelby, North Carolina|Shelby]], [[Morganton, North Carolina|Morganton]], and two stores in [[Gastonia, North Carolina|Gastonia]]; the company had been established in these markets for at least the last half-century. The company returned to Asheville in 2013 with store #348 and Gastonia in 2016 with store #281. The newer Harris Teeter in [[Hendersonville, North Carolina|Hendersonville]], as well as the [[Boone, North Carolina|Boone]] location, did not close. They were retained as the only Harris Teeter stores in the western part of the Charlotte market.<ref name=Times-news>{{cite news|last=Schulman|first=Mark|title=The Hendersonville Harris Teeter will not become a Lowes Foods, officials said|url=http://www.blueridgenow.com/article/20120605/ARTICLES/120609902|access-date=June 11, 2012|newspaper=Hendersonville Times-News|date=June 5, 2012|archive-date=June 2, 2013|archive-url=https://web.archive.org/web/20130602205803/http://www.blueridgenow.com/article/20120605/ARTICLES/120609902|url-status=live}}</ref> The Lowes Foods stores that became Harris Teeter were three stores in Charlotte, now two with the Hunter's Crossing store closing in 2018 (the Promenade store became a Fresh Market), and one in [[Cornelius, North Carolina|Cornelius]], [[Davidson, North Carolina|Davidson]], [[Huntersville, North Carolina|Huntersville]], [[Matthews, North Carolina|Matthews (Stallings)]], [[Wesley Chapel, North Carolina|Wesley Chapel]], and [[Fort Mill, South Carolina]]. Lowes Foods stores in [[Harrisburg, North Carolina|Harrisburg]] and [[Mooresville, North Carolina|Mooresville]] were retained.<ref name="Daily Record">{{cite news|last=Miller|first=John|title=Harris Teeter in Hickory converting to Lowes Foods|url=http://www2.hickoryrecord.com/news/2012/jun/05/2/supermarket-swap-harris-teeter-store-hickory-conve-ar-2333512/|access-date=June 11, 2012|newspaper=Hickory Daily Record|date=June 5, 2012|url-status=dead|archive-url=https://archive.today/20120607070653/http://www2.hickoryrecord.com/news/2012/jun/05/2/supermarket-swap-harris-teeter-store-hickory-conve-ar-2333512/|archive-date=June 7, 2012}}</ref>

The chain's largest store opened in winter 2018 at the New Bern Marketplace in [[New Bern, North Carolina]], totaling up to 100,000 square feet. Harris Teeter also operates a number of prototype stores in their seven state layout. Some of these include a 78,200 square foot location in [[Greensboro, North Carolina]], and a 78,000 square foot location in Charlotte.

A new upscale grocery store called '''201central''' and owned by Harris Teeter opened two locations in two former [[Lowes Foods]] locations in [[Huntersville, North Carolina]] and [[Wesley Chapel, North Carolina]], but the Huntersville store closed on February 3, 2018, with the Wesley Chapel store following on December 15, 2020. This announcement came shortly after upscale brand [[Whole Foods Market]] opened its first Charlotte store in late summer 2012 and before Publix announced its expansion into the Charlotte region.<ref>{{cite web |url=http://www.charlotteobserver.com/2012/09/17/3535498/201central-harris-teeter-launch.html |title=Harris Teeter to launch upscale specialty stores: 201central &#124; CharlotteObserver.com |access-date=September 26, 2012 |url-status=dead |archive-url=https://archive.today/20130119020150/http://www.charlotteobserver.com/2012/09/17/3535498/201central-harris-teeter-launch.html |archive-date=January 19, 2013 }}</ref>

In recent years, Harris Teeter has started a "Fuel Points" program whereby customers can earn discounts that can be used on gasoline purchases at Harris Teeter Fuel stations, which are adjacent to some Harris Teeter locations.

Since 1992, the official mascot of Harris Teeter has been "Harry the Happy Dragon."<ref name="Purvis" /> Its slogan is "Your Neighborhood Food Market", although the older slogan "The Best Is What We're All About" still appears frequently in stores. An advertising campaign that debuted in 2004 features the slogan "My Harris Teeter", which is used as a [[jingle]].