Editing Hula Hoops (section)

===Shoks===
For a short while in the early 2000s, KP produced Hula Hoops Shoks.<ref>{{Cite web | url=http://en-gb.facebook.com/video/video.php?v=165427870178794&oid=122365227841098&comments |title = Hula Hoops Shocks add}}</ref><ref>{{Cite web|last=2003-04-19T00:00:00+01:00|title=Hit or miss? - Hula Hoop Shoks|url=https://www.thegrocer.co.uk/hit-or-miss-hula-hoop-shoks/84831.article|access-date=2021-06-08|website=The Grocer|language=en}}</ref><ref name=":1">{{Cite web|last=|title=Hula Hoops set out to Shok with new 'revolutionary' product|url=https://www.morningadvertiser.co.uk/Article/2002/03/14/Hula-Hoops-set-out-to-Shok-with-new-revolutionary-product|access-date=2021-06-08|website=The Morning Advertiser|language=en-GB}}</ref> These were miniature versions of the classic Hula Hoop, but had a much more intense flavour than the bags. They were packaged in either a stiff flexible plastic cube, or in a small resealable pot. The launch was first announced in March 2002, to be available in April, with KP claiming that the product would "revolutionise the snacks market". The company made a £4m investment in Shoks during the first eight weeks, with marketing controller Clare Robinson saying: "Complacency is not a Hula Hoops value and we wanted to rewrite some of the rules." According to the ''[[Morning Advertiser]]'', Robinson said that consumer sampling had been "overwhelmingly successful". She added: "We've never experienced a reaction like it". Shoks were aimed at the 12 to 24-year old market, and KP estimated that they could earn over £10m in sales during its first year.<ref name=":1" />

They were available in the following flavours:

* Totally Cheesy (orange, cube)
* Beef (brown, pot)
* Pickled Onion (green, cube)
* Sweet Chilli (pink, cube or pot)
* Salt and Vinegar (blue, cube)
* Rib and Saucy (purple, cube)