Editing Hummer (section)

===Revival===
{{main | GMC Hummer EV}}
[[File:GMC Hummer EV.jpg|thumb|GMC Hummer EV pickup truck]]
In mid-2019, rumors began to circulate that [[General Motors]] was considering reviving the Hummer nameplate in 2021, as the market for off-road vehicles was reaching historic levels of sales.<ref name="autoblog.com">{{cite news|title=An all-electric Hummer is reportedly under consideration at GM|url=https://www.autoblog.com/2019/06/17/electric-hummer-gm/|website=autoblog.com|date=July 17, 2019|access-date=November 18, 2019|archive-date=November 17, 2020|archive-url=https://web.archive.org/web/20201117102311/https://www.autoblog.com/2019/06/17/electric-hummer-gm/|url-status=live}}</ref> GM President Mark Ruess was asked about the possible return in the summer of 2019 and said, "I love Hummer. I don't know. We're looking at everything."<ref name="autoblog.com"/> Credibility to the earlier reporting began to solidify after the conclusion of the [[2019 General Motors strike]], as contract negotiations led to the commitment by GM of saving its Detroit-Hamtramck facility from closing by investing in and retooling it to build future electric trucks and SUVs; the products were to be built on GM's upcoming "BT1" electric truck platform.<ref name="cnet.com">{{cite news|title=An electric Hummer comeback? We discuss with an expert|url=https://www.cnet.com/roadshow/news/hummer-electric-truck-suv/|publisher=CNET|date=October 21, 2019|access-date=November 18, 2019|archive-date=June 18, 2020|archive-url=https://web.archive.org/web/20200618041441/https://www.cnet.com/roadshow/news/hummer-electric-truck-suv/|url-status=live}}</ref> GM's own documentation listed three brands as receiving products from the BT1 architecture: [[Cadillac]] ([[Escalade IQ]]), [[Chevrolet]] ([[Chevrolet Silverado EV|Silverado EV]]), and a third unknown brand referred to as the "M-Brand."<ref name="cnet.com"/>

Industry insiders claimed they had sources saying that the "M-Brand" was a Hummer, because a revival of the brand with established name recognition would help reduce marketing costs. The Hummer revival on the BT1 platform was known internally as "Project O," potentially named after former Chief Camaro Engineer Al Oppenheiser (the man responsible for the return of the [[Chevrolet Camaro|Camaro]] in 2010), who was moved from Camaro development to overseeing an EV program.<ref>{{cite web |title=Electric Hummer, Cadillac, Chevrolet, GMC Trucks and SUVs Coming |url=https://www.musclecarsandtrucks.com/electric-hummer-cadillac-chevrolet-gmc-trucks-and-suvs-coming/ |website=musclecarsandtrucks.com |date=October 22, 2019 |access-date=April 10, 2020 |archive-date=December 8, 2020 |archive-url=https://web.archive.org/web/20201208233704/https://www.musclecarsandtrucks.com/electric-hummer-cadillac-chevrolet-gmc-trucks-and-suvs-coming/ |url-status=live }}</ref> Oppenheiser later confirmed this himself.<ref>{{cite web |title=Oppenheiser Camaro6 Post on Reborn Hummer |url=https://www.camaro6.com/forums/showthread.php?p=10730718 |website=camaro6.com |date=February 22, 2020 |access-date=April 10, 2020 |archive-date=August 2, 2020 |archive-url=https://web.archive.org/web/20200802014253/https://www.camaro6.com/forums/showthread.php?p=10730718 |url-status=live }}</ref> By November 2019, media reports all but confirmed that Hummer would return with two electric models, a truck and an SUV, sometime in 2021.<ref>{{cite news|title=Hummer electric pickup truck scheduled to kick off brand's rebirth in 2021|url=https://www.cnet.com/roadshow/news/hummer-electric-pickup-truck-production/|publisher=CNET|date=November 15, 2019|access-date=November 18, 2019|archive-date=November 11, 2020|archive-url=https://web.archive.org/web/20201111215414/https://www.cnet.com/roadshow/news/hummer-electric-pickup-truck-production/|url-status=live}}</ref> On November 21, 2019, General Motors CEO [[Mary Barra]] confirmed that GM would be releasing an electric pickup truck in the fall of 2021, but did not name the brand under which it would be built.<ref>{{cite news|title=GM's Electric Pickup to Hit Dealer Showrooms in Fall 2021 – CEO|url=https://www.reuters.com/article/us-gm-ceo-electric-pickup/gms-electric-pickup-to-hit-dealer-showrooms-in-fall-2021-ceo-idUSKBN1XV21X|work=Reuters|date=November 21, 2019|access-date=January 4, 2020|archive-date=January 3, 2020|archive-url=https://web.archive.org/web/20200103120849/https://www.reuters.com/article/us-gm-ceo-electric-pickup/gms-electric-pickup-to-hit-dealer-showrooms-in-fall-2021-ceo-idUSKBN1XV21X|url-status=live}}</ref>

The new Hummer line is not a standalone brand, as it was before General Motors filed for bankruptcy, but a model within GM's GMC brand.<ref name="wsj.com">{{cite news|title=GM to Revive Hummer Name on New Electric Pickup Model|url=https://www.wsj.com/articles/gm-to-revive-hummer-name-on-new-electric-pickup-model-11578686692|agency=Reuters|date=January 10, 2020|access-date=January 10, 2020|archive-date=January 20, 2021|archive-url=https://web.archive.org/web/20210120220445/https://www.wsj.com/articles/gm-to-revive-hummer-name-on-new-electric-pickup-model-11578686692|url-status=live}}</ref>

On January 30, 2020, GM released a series of short videos revealing the return of Hummers in the form of electric SUV and truck models marketed under the [[GMC (automobile)|GMC]] brand. A 30-second [[Super Bowl]] ad featured [[NBA]] superstar [[LeBron James]]. The vehicle was to be revealed on May 20, 2020, but the date was later pushed back to October 20, 2020.

The [[GMC Hummer EV|Hummer EV SUT]] was officially revealed on October 20, 2020, during the [[2020 World Series]]. The Hummer EV SUV was unveiled during the [[2021 NCAA Division I men's basketball tournament|NCAA Tournament Final Four]] on April 3, 2021.

There will be several versions and models under GM brand GMC, with initially only the most expensive "Edition 1" four-door pickup available, followed by other models and later as an SUV.<ref>{{cite web |last1=Dorian |first1=Drew |title=2022 GMC Hummer EV: What We Know So Far |url=https://www.caranddriver.com/gmc/hummer-ev |publisher=Car and Driver |date=October 4, 2021 |access-date=December 11, 2021 |archive-date=December 12, 2021 |archive-url=https://web.archive.org/web/20211212020454/https://www.caranddriver.com/gmc/hummer-ev |url-status=live }}</ref>