Editing Interaction design (section)

===Personas===
[[Persona (user experience)|Personas]] are archetypes that describe the various goals and observed behaviour patterns among users.<ref name="Designing for the Digital Age">{{cite book|last1=Goodwin|first1=Kim|title=Designing for the Digital Age|date=2009|publisher=Wiley|isbn=978-0-470-22910-1|page=229}}</ref>

A persona encapsulates critical behavioural data in a way that both designers and stakeholders can understand, remember, and relate to.<ref>{{Cite journal|last1=An|first1=J.|last2=Kwak|first2=H.|last3=Jung|first3=S.|last4=Salminen|first4=J.|last5=Admad|first5=M.|last6=Jansen|first6=Bernard James|date=2018-11-01|title=Imaginary people representing real numbers: Generating personas from online social media data|url=https://pennstate.pure.elsevier.com/en/publications/imaginary-people-representing-real-numbers-generating-personas-fr|journal=ACM Transactions on the Web|volume=12|issue=4|pages=27|doi=10.1145/3265986|s2cid=53578657|issn=1559-1131}}</ref> Personas use storytelling to engage users' social and emotional aspects, which helps designers to either visualize the best product behaviour or see why the recommended design is successful.<ref name="Designing for the Digital Age"/>